CREATOR ECONOMY NEWSLETTER
Issue #82 | Nov. 15, 2022
There’s nothing worse than working hard on a funny tweet, dance, song, recipe, video, or joke and having it stolen. On the internet, it’s easy to steal, borrow, or ride off the success of others’ ideas without facing any consequences. And despite creators often preaching “authenticity” as a way to achieve viral success, the internet often rewards mimicry more than originality.
Frequently, it’s LGBTQ and BIPOC creators who report their ideas being co-opted by others. Despite their work deeply impacting mainstream internet culture, marginalized creators often don’t reap the rewards of their ingenuity.
This week, Passionfruit Contributor Charlotte Colombo spoke with Isabella (@blizzy_mcguire), a trans creator who struggled as others gained media attention and financial success based a term she coined: “Christian Girl Autumn.”
– Grace Stanley, Newsletter Editor
THE HIGHLIGHT
Transgender creator of ‘Christian Girl Autumn’ trend speaks out amid ‘financial struggles’
“I do not get the brand deals, media coverage, and opportunities most influencers get.”
By Charlotte Colombo, Passionfruit Contributor
ONE GREAT TIP
“Creating characters and online personas can really create a connection with the audience… If you find a way to relate to the audience and make them feel something, you can create a character that’ll live in their memories forever.”
—YouTuber Roi Fabito, aka Guava Juice, on online personas. Read more in our July 2022 interview.
TIPS AND TRICKS
Comedian Delaney Rowe breaks down her TikTok success
“Make one for you, and then one for them. Repeat.”
By Grace Stanley, Newsletter Editor
TOOLS REVIEW
How to make money as a content creator in 2023
With so many available paths, it can be easy to get mired in the planning stages.
By Rachel Kiley, Passionfruit Contributor
IN THE BIZ
- Twitch streamer Amouranth sparked debate about financial abuse in the creator industry. (via Insider)
- OnlyFans creators are reporting payout delays. (via Buzzfeed News)
- Instagram added an in-app scheduling tool to professional accounts. (via TechCrunch)
- Major music labels are asking TikTok to give them more ad revenue. (via Bloomberg)
- YouTube is celebrating Black creators who were awarded grants through its “YouTube Black Voices” creator fund.
- YouTube also added shopping features to YouTube Shorts, kicked off a virtual holiday shopping event, and rolled out a livestream Q&A feature this week.
TIKTOK MADE ME DO IT
To wrap up the season, here’s some cozy fall-themed desk set-up inspo.
