CREATOR ECONOMY NEWSLETTER
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Issue #82 | Nov. 10, 2022
Elon Musk’s Twitter takeover has been certainly been tumultuous. Less than two weeks into his executive reign, users are abandoning the platform, advertisers are pausing their Twitter campaigns, employees are being laid off or resigning, and creator Hank Green tweeted Musk “has no idea how the creator economy works.”
Importantly, Musk announced Twitter will be revamping its $8-per-month subscription service Twitter Blue, which will now include access to blue verification checkmarks for non-authenticated paying subscribers. Previously, blue verification checkmarks were only available to notable public figures, including popular creators and influencers, and required authentification of a person’s identity. The news sparked notable critical responses, including from creator economy investor Mark Cuban.
This week, Passionfruit contributor Jacob Seitz shares the story of sitcom star and Twitter influencer Valerie Bertinelli, who changed her name to Elon Musk to retweet posts from Democratic political candidates during this week’s mid-term elections, sparking debate about the future of vertification and misinformation on the platform.
– Grace Stanley, Newsletter Editor
THE HIGHLIGHT
Sitcom star Valerie Bertinelli changes name to Elon Musk on Twitter to retweet left-leaning posts, sparking debate
Twitter Blue’s implications for the creator economy remain a mixed bag.
By Jacob Seitz, Passionfruit Contributor
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ONE GREAT TIP
“Learning from other people by editing or producing their content is a fantastic undervalued strategy right now.”
—Video editor Devin Robbins on the benefits of working behind-the-scenes. Read more in our October 2022 interview.
FROM THE INSIDE
Misfits Gaming Group launches $20 million fund to support ambitious creator projects
‘We want to empower creators from all walks of life.’
By Charlotte Colombo, Passionfruit Contributor
IN THE BIZ
- Leaked TikTok documents reveal how the platform ranks creators on its shopping platform for their ability to sell products and gain views. (via MarketWatch)
- Both Cameo and Meta had layoffs this month. (via the Information)
- Pinterest is launching its collage-making app Shuffles to the public. (via TechCrunch)
- Reddit launches a community muting feature. (via Adweek)
TIKTOK MADE ME DO IT
It’s never too early for a hot cocoa bar.
