CREATOR ECONOMY NEWSLETTER
Issue #106 | Feb. 7, 2023
Twitter CEO Elon Musk announced last week that the company would begin sharing ad revenue with creators paying for Twitter Blue. In typical Musk fashion, this announcement brings more confusion than clarity.
Not only has Twitter not shared how creators will be paid, but it also didn’t explain what percentage creators and Twitter would be splitting. In addition, creators are left wondering whether revenue share will be based on likes, retweets, views, or another metric.
There’s a lot of murkiness that needs to be clarified before creators can decide whether or not this is a good thing. This week, Passionfruit contributor Patricia Grisafi dives into the debate sparked over the weekend, with creators both skeptical and optimistic about this latest development in monetization.
– Grace Stanley, Newsletter Editor
NEW FRONTIERS
Twitter’s new ad revenue sharing policy sparks debate among creators
‘I don’t have an econ degree but typically when people say if you give me money I’ll give you money it’s a scam.’
By Patricia Grisafi, Passionfruit Contributor
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ONE GREAT TIP
“I would avoid having tunnel vision with regard to one type of content or format. Always experiment because things can change very quickly, and you need to be comfortable with change. … Having really diversified content distribution and brand reach is also important so that you’re not relying solely on one distribution platform.”
—Gamer Lachlan Power shares advice for up-and-coming creators. Read more in our January 2023 interview.
TIPS AND TRICKS
Podcaster Audra Russell provides unapologetic space for Black indie authors and bookstores
‘The writers and creators of these stories understand that I know where they’re coming from.’
By Marquis Taylor, Passionfruit Contributor
TOOLS REVIEW
10 of the richest Twitch streamers and what their success can teach us
How much money do streamers on Twitch really make?
By Rachel Kiley, Passionfruit Contributor
TOK WATCH
Julia Fox’s ‘mascara’ flop highlights problems with ‘algospeak’ for creators
Julia Fox discovered the perils of TikTok’s niche euphemisms firsthand.
By Rachel Kiley, Passionfruit Contributor
IN THE BIZ
- Patreon launched a new podcast called Backstage, which will discuss growing a business on the platform. (via Tubefilter)
- Twitter is considering charging brands $1000 per month to stay verified, according to internal messages. (via the Information)
- Elon Musk has been accused of posting creators’ work without credit. (via the New York Times)
- Musk also announced Twitter bots that create “good content” can still use Twitter’s API for free, after saying accounts using bots would need to pay for access. (via the Verge)
- The creators behind YouTube channel RackaRacka are venturing into the film industry with a new horror movie with A24. (via Tubefilter)
- A content moderator is suing Meta for work-related PTSD. (via Wired)
- An article accusing NFT project Bored Apes of being tied to Nazi ideology was retracted by Web3 news outlet CoinDesk. (via the Daily Dot)
TIKTOK MADE ME DO IT
TikTokers are promoting better consumption habits in a new “de-influencing” trend.
