CREATOR ECONOMY NEWSLETTER
Issue #125 | April 13, 2023
In the past few months, the online art community has been divided over the incorporation of AI into online projects. Some creators are criticizing it, some are acclaiming it, and many are struggling to understand how copyright law will apply to their new AI-assisted creations.
Creator platforms have little-to-no precedent on how to deal with AI-hinged creations. On March 28, Patreon held a town hall meeting to discuss its approach to AI monetization policy. As Passionfruit contributor Charlotte Colombo reports, many creators were left with more questions than answers.
Also, have you heard of TikToker Hello Tefi? She’s had a busy year—being nominated for a Webby award this month, attending red-carpet premieres, and working on a book of personal essays. She’s become a staple for any pop culture lover, gaining viral traction for her celebrity breakdowns and down-to-earth series delving into topics like relationships, body image, and self-empowerment. We spoke with Tefi about where she’s been, where she is, and where she’s going. Read her story below.
– Grace Stanley, Newsletter Editor
NEW FRONTIERS
How is Patreon tackling AI? Vaguely
‘We’re working hard to come up with an approach that is very creator-first.’
By Charlotte Colombo, Passionfruit Contributor
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NOW LOADING…
When it needed a pop culture bestie, TikTok turned to Hello Tefi
Creator Tefi Pessoa, who is known for pop culture breakdowns and down-to-earth videos about self-empowerment, made a huge impact on the social media landscape this year.
By Grace Stanley, Newsletter Editor
TIPS AND TRICKS
Five tips from an influencer brand partnership manager for making more with your deals
Learn the secrets of the brand partnership world.
By Jen Glantz, Passionfruit Contributor
IN THE BIZ
- Creator Clash, a boxing tournament for creators, takes place this Saturday, April 15.
- A new platform that wants to be the “LinkedIn For Creators,” Creatorland, is attracting attention this month.
- VidCon is touting its Baltimore creator lineup for September, including featured speakers like Ranboo, the Merrell Twins, Rich Black Guy, ContraPoints, and others.
- Famous YouTube channel Lofi Girl added a new addition to its page—Synthwave Boy.
- LinkedIn added free identity and employment verification options.
- Twitter is rebranding paid “Super Follows” to “Subscriptions.” (via the Verge)
- YouTube is removing a tool that allows creators to add shoppable links to their videos. (via Insider)
- NPR and PBS left Twitter due to being labeled as “government funded.” (via Forbes)
- Instagram adding new features to its “creator marketplace,” including adding brand agencies into the fold. (via TechCrunch)
- Adobe added new editing and collaboration tools to Premiere Pro and Frame.io. (via the Verge)
TIKTOK MADE ME DO IT
The latest old age filter trend is spookily realistic.
