đŸ’« How Smosh Survived 16 Years of the Internet

CREATOR ECONOMY NEWSLETTER

Issue 45 | June 23, 2022

Together with:

…

Yesterday marked the start of VidCon, and the Passionfruit team is here to give you the rundown of what’s going on in Anaheim. After nearly three years away due to the pandemic, the conference is back, and the energy is chaotic. From legendary YouTubers to rising TikTokers, we are bound to get a fascinating look into the creator economy and culture. 

In honor of VidCon, we thought it would be fitting to feature Smosh in this week’s newsletter. The YouTube comedy outfit was one of the first internet stars, and now it has grown into a cross-platform, multi-million subscriber media company. Passionfruit reporter Grace Stanley spoke with the team to get insight on their 16-year old journey.

– Daysia Tolentino, Passionfruit Editor

FROM THE INSIDE

From Myspace to Mythical, Smosh co-founder Ian Hecox and CEO Daniel Tibbets share how the brand has grown over 16 years

“What they delivered from the comic perspective is extremely impactful on an entire generation.”

By Grace Stanley, Passionfruit Reporter

Smosh

→ READ THE FULL STORY

Dear Alyne

Level up your content creation skills

Want to create better content? NAS Academy’s Become a Better Creator with Dear Alyne crash course has all of the info you need to build and nurture a huge digital following. Learn how to turn your passion for content creation into a sustainable career.

JOIN THIS CLASS

FROM THE INSIDE

Keely Cat-Wells, C Talent

C Talent founder Keely Cat-Wells is making the creator economy more accessible to Disabled creators

‘Create a 5 year plan. Create a big plan.’

By Grace Stanley, Passionfruit Reporter

READ THE FULL STORY →

TIPS & TRICKS

Sadie Jean

Musician Sadie Jean discusses how she adjusted to newfound TikTok fame

‘I’m learning how to manage my time better so that I have time to actually live my life.’

By Grace Stanley, Passionfruit Reporter

READ THE FULL STORY →

IN THE BIZ

  • Influencers and consumers have posted videos and reviews reporting gastrointestinal issues from Daily Harvest’s French Lentil + Leek Crumbles. (via NBC News)
  • Agency Havas Media is partnering with Spotter, a creator investment company, to allow Havas’ brand clients to better connect with diverse talent in the creator economy. (via Adweek)
  • Meta is introducing more monetization options for creators on Facebook and Instagram including interoperable subscriptions across platforms, more monetization opportunities using Reels, and an extended revenue sharing freeze. More details on Zuck’s Facebook.
  • Coinbase is lowering influencer affiliate payouts amid the crypto crash. (via Insider)

TIKTOK MADE ME DO IT

I’m deep into BookTok—so much so that I’m being recommended at-home library cataloging tools!

Copyright © 2022 Passionfruit, All rights reserved.

You are receiving this email because you signed up to get the latest tips, tricks,
and trends in the creator economy from Passionfruit.

Don’t want to hear from us anymore?

Click here to unsubscribe 

To view in your browser click here 

Content for Creators.

News, tips, and tricks delivered to your inbox twice a week.

Newsletter Signup

Latest Newsletters

  • BookTok’s Hockey Smut Sexualization Problem

    BookTok’s Hockey Smut Sexualization Problem

    CREATOR NEWSLETTER Issue #156 | August 1, 2023 Ah, BookTok. A place heralded as a safe haven for young female readers—both feminist and not-so-feminist. It’s a place for some to connect over the revolutionary musings of Bell Hooks and Audre Lorde. A place to be a self-aware Sally Rooney sad girl, an unhinged satirical “My…

    By

    Grace Stanley

  • What Makes a Career Content Creator?

    What Makes a Career Content Creator?

    CREATOR NEWSLETTER Issue #155 | July 27, 2023 Words mean something. It’s important to define your terminology—especially now, during Hot Labor Summer, with SAG, the WGA, and several non-Hollywood-based unions on strike.  Unfortunately, in the case of SAG in particular, a lot of the terminology has gotten quite muddled, sometimes leading to conflicting responses. If…

    By

    Grace Stanley

  • Get Your Head in the Clouds

    Get Your Head in the Clouds

    CREATOR NEWSLETTER Issue #154 | July 25, 2023 If you’re anything like me (a creative individual with attention deficits), you’ll remember school days when teachers bemoaned you for having your head in the clouds, with end-of-semester report cards that read: “Grace is great, but has a habit of daydreaming.” I don’t know about you, but…

    By

    Grace Stanley