CREATOR ECONOMY NEWSLETTER
Issue 44 | June 16, 2022
Creators have struggled against YouTube’s strike system and demonetization processes for years. Following the 2017 Adpocalypse, YouTube began vigilantly taking ads off of videos considered to be brand unsafe. This, coupled with a copyright strike system that can often be abused, has left creators extra cautious and caused them to alter their content to avoid controversial topics or statements—or else risk losing a chunk of their income.
However, amid tight enforcement around community and copyright guidelines, some creators believe bad actors still slip through the cracks. This is the issue at the heart of the recent feud between creators the Act Man and QuantumTV, in which Act Man called for the deplatforming of Quantum for the alleged abuse of copyright takedowns, use of hate speech, and harassment. YouTube reportedly reviewed the offending content and determined that action against Quantum was unnecessary. Act Man then sent a satirical tweet in frustration and joked about doxing YouTube employees, referencing Quantum allegedly doxing him. YouTube swiftly demonetized him, sparking outrage from the community and causing #JusticeForActMan to trend on Twitter. Passionfruit contributor Steven Asarch spoke to the YouTuber and broke down the saga below.
– Daysia Tolentino, Passionfruit Editor
THE HIGHLIGHT
#JusticeForActMan: YouTube demonetizes creator for satirical doxing tweet, sparking debate over its enforcement of community guidelines
The Act Man had been criticizing YouTube for inaction over QuantumTV’s alleged community guidelines violations.
By Steven Asarch, Passionfruit Contributor
SUBCULT FOLLOWING
Influencers who stutter prove you don’t need fluency to have a voice
“I try to encourage other people [who stutter] to own it and not to let their fear hold them back.”
By Isabel Armiento, Passionfruit Contributor
NEW FRONTIERS
Amid crypto crashes, blockchain evangelists at the Consensus Creator Summit remain optimistic about creators’ opportunities in Web3
Last week, Web3 festival Consensus’s Creator Summit kicked off to explore the intersection of the crypto and creator economies.
By Grace Stanley, Passionfruit Reporter
TIPS & TRICKS
From #BlackBoyJoy to creating art online, creator Perris Howard shares the importance of fostering community
“As beautiful as it has been to be a beacon of light and joy for people online, I think the hardest part of being known for that was just allowing myself to also be human.”
By Grace Stanley, Passionfruit Reporter
IN THE BIZ
- Two popular TikTokers, Alexis Nikole (@blackforager) and Joanne Lee Molinaro (@thekoreanvegan), won James Beard Foundation Awards this past weekend.
- Spotify has created a Safety Advisory Council to help shape online safety policies for its creator community.
- YouTube reports that 1.5 billion logged-in users are watching YouTube Shorts monthly.
- TikTok creator Cooper Noriega has passed away at 19. (via Deadline)
TIKTOK MADE ME DO IT
A cup recommendation for the girlies who love their little drinks.
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