🤑 Logan Paul’s Latest NFT Project Is Still Getting Roasted

CREATOR ECONOMY NEWSLETTER

Issue #102 | Jan. 24, 2023

Over the past three years, millions of dollars have been funneled into non-fungible token (NFT) projects—with pictures of apes, robots, and dozens of other randomly-generated meme machines riding on the backs of hyped investment recommendations from creators.

But the market as a whole recently plummeted, and as previously reported by Passionfruit, innuendo, slander, and celebrity easily tilts the NFT market. As such, you see someone accusing a crypto project of being a fraud almost everywhere you turn online.

But the arguably most divisive influencer who pushes NFTs is Logan Paul. His most recent NFT project, CryptoZoo, had the internet in an uproar in December 2022 after YouTuber Coffeezilla released a three-part dissection of what he alleged happened behind the scenes of Paul’s project.

Dissent from the project is still proliferating online. This week, Passionfruit contributor Steven Asarch spoke with Coffeezilla, as well as multiple professors studying influencer-backed NFT projects, to understand what creators need to know about this latest crypto controversy.

– Grace Stanley, Newsletter Editor

THE DARK SIDE

What creators need to know about Logan Paul’s ‘CryptoZoo’ NFT scandal

Passionfruit spoke to Web3 commentator Coffeezilla and NFT experts to unpack Logan Paul’s ‘CryptoZoo’ controversy

By Steven Asarch, Passionfruit Contributor

→ READ THE FULL STORY

Capture insanely creative TikToks with Pivo

Meet the Pivo Pod, the world’s most versatile AI-powered smartphone mount. A must-have for influencers, dancers, streamers, and other aspiring creators, Pivo Pod uses AI motion tracking, 365 panning, and fun editing modes to help you capture your latest viral hit.

LEVEL UP YOUR CONTENT

ONE GREAT TIP

“To really get people’s attention, I have to offer them something that they want: offer them free information, a free tip, or something to help them avoid a mistake. It was really about seeing words like that within the first three seconds of my video.“

—Beauty influencer Sarah Palmyra on offering value to viewers. Read more in our January 2023 interview.

TOOLS REVIEW

How to negotiate brand deals as a micro-influencer in 2023

Here’s everything content creators need to know to land new deals and find brands that work with micro-influencers.

By Jen Glantz, Passionfruit Contributor

READ THE FULL STORY →

IN THE BIZ

  • TikTok reportedly has a secret “heating” feature that it can use to make any creator go viral. (via Forbes)
  • Tax season kicked off yesterday, and creators are sharing their tips with one another for filing. 
  • Creators are sharing what they want from Twitter, including better audience analytics and not emulating TikTok. (via the Information)
  • Following his recent arrest, influencer Andrew Tate is continuing to face heat over misconduct allegations. (via NBC News)
  • Patreon faced allegations of “haphazard” leadership and mismanagement. (via the Information)
  • Spotify is the latest creator economy company to report layoffs. (via Bloomberg)
  • The Kinetic Group, a gaming talent management group, signed three new streamers to its roster. (via Tubefilter)

TIKTOK MADE ME DO IT

The CoreCore aesthetic is catching attention this month.

Content for Creators.

News, tips, and tricks delivered to your inbox twice a week.

Newsletter Signup

Latest Newsletters

  • 🚫 Is It OK To Delete Comments?

    🚫 Is It OK To Delete Comments?

    CREATOR NEWSLETTER Issue #130 | May 2, 2023 Building a fandom and community is the heart of sharing content and art. But along with positive attention comes the negative, and at times trolls and harassment can seem neverending.  As a creator’s audience grows, so do their tough decisions around content moderation. When is deleting negative…

    By

    Grace Stanley

  • 😢 Guess That’s Why They Call It the Blues

    😢 Guess That’s Why They Call It the Blues

    CREATOR NEWSLETTER Issue #129 | April 27, 2023 Oh boy, the Twitter drama never stops coming. Remember when Elon Musk said all legacy verified accounts not subscribed to Twitter Blue would lose their blue tick on April 1? Well, most of them did on April 20, but some high-profile creators kept their check marks, with…

    By

    Grace Stanley

  • ⌛How To Survive a Decade in the Gamer Game

    ⌛How To Survive a Decade in the Gamer Game

    CREATOR ECONOMY NEWSLETTER Issue #128 | April 25, 2023 When you’re a streamer, having a long-lasting career is a big question mark. The creator “economy” and gaming industry are too new for us to know what it really takes to keep creating for 20, 30, or 40 years. Seismic platform shifts on Twitch and YouTube…

    By

    Grace Stanley