CREATOR ECONOMY NEWSLETTER
Issue #102 | Jan. 24, 2023
Over the past three years, millions of dollars have been funneled into non-fungible token (NFT) projects—with pictures of apes, robots, and dozens of other randomly-generated meme machines riding on the backs of hyped investment recommendations from creators.
But the market as a whole recently plummeted, and as previously reported by Passionfruit, innuendo, slander, and celebrity easily tilts the NFT market. As such, you see someone accusing a crypto project of being a fraud almost everywhere you turn online.
But the arguably most divisive influencer who pushes NFTs is Logan Paul. His most recent NFT project, CryptoZoo, had the internet in an uproar in December 2022 after YouTuber Coffeezilla released a three-part dissection of what he alleged happened behind the scenes of Paul’s project.
Dissent from the project is still proliferating online. This week, Passionfruit contributor Steven Asarch spoke with Coffeezilla, as well as multiple professors studying influencer-backed NFT projects, to understand what creators need to know about this latest crypto controversy.
– Grace Stanley, Newsletter Editor
THE DARK SIDE
What creators need to know about Logan Paul’s ‘CryptoZoo’ NFT scandal
Passionfruit spoke to Web3 commentator Coffeezilla and NFT experts to unpack Logan Paul’s ‘CryptoZoo’ controversy
By Steven Asarch, Passionfruit Contributor
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ONE GREAT TIP
“To really get people’s attention, I have to offer them something that they want: offer them free information, a free tip, or something to help them avoid a mistake. It was really about seeing words like that within the first three seconds of my video.“
—Beauty influencer Sarah Palmyra on offering value to viewers. Read more in our January 2023 interview.
TOOLS REVIEW
How to negotiate brand deals as a micro-influencer in 2023
Here’s everything content creators need to know to land new deals and find brands that work with micro-influencers.
By Jen Glantz, Passionfruit Contributor
IN THE BIZ
- TikTok reportedly has a secret “heating” feature that it can use to make any creator go viral. (via Forbes)
- Tax season kicked off yesterday, and creators are sharing their tips with one another for filing.
- Creators are sharing what they want from Twitter, including better audience analytics and not emulating TikTok. (via the Information)
- Following his recent arrest, influencer Andrew Tate is continuing to face heat over misconduct allegations. (via NBC News)
- Patreon faced allegations of “haphazard” leadership and mismanagement. (via the Information)
- Spotify is the latest creator economy company to report layoffs. (via Bloomberg)
- The Kinetic Group, a gaming talent management group, signed three new streamers to its roster. (via Tubefilter)
