Long Gone Are the Days of Facetune

CREATOR NEWSLETTER


Long gone are the days of Facetune, of merely erasing the occasional zit or lightening dark circles after a late-night out on a static, good morning post.

Now, with new filters from TikTok, you have the power to completely transform your face on video, warping your eyes and face shape—no facial reconstruction surgeon required.

Despite indisputably contributing to child body dysmorphia and horrible self-esteem, for some people, these gratis virtual face lifts on TikTok and Instagram are a part of the appeal. But would it surprise you to learn that these platforms may not be totally transparent about how and when its users are having their facial features altered?

This month, some users noticed that TikTok seems to automatically give them a makeover from the very second they decide to face their camera, whether they ask for it or not. Today, writer Kelsey Weekman is exploring this dystopian evolution of beauty filters. She notes that growing up on the internet, you learn that pretty much everything you see on the internet isn’t real, and even self-proclaimed “authentic” posts are just performing authenticity. But with these new retouching automations, we don’t even get the choice.


SEEKING A TREND

TikTok’s new retouching tools are making the app a dysmorphic hellscape


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IN THE BIZ


TIPS AND TRICKS

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