🎶 Meet the Music Men of TikTok

CREATOR ECONOMY NEWSLETTER


Rodger Cleye and Ian Rae are two creators that especially stood out on TikTok in 2022, united by their love for music. Beloved clips and meme-ified fan edits of amateur singer Cleye, singing along to Nicki Minaj, Lady Gaga, and Christina Perri, became a viral sensation on TikTok. Meanwhile, singer and piano player Ian Rae has dabbled in the arts since he was a child but blew up on TikTok for his wholesome piano videos.

In an interview with Passionfruit contributor Charlotte Colombo, these two creators shared their origins, what turned them into online sensations, and more. Colombo also reflects on how these two “distinguished gentlemen” transcend stereotypes about Boomer-aged creators and demonstrate a shift in audience preferences toward wholesome, earnest content.


NOW LOADING…

Meet the music men of TikTok: Rodger Cleye and Ian Rae


ONE GREAT TIP


TOOLS REVIEW

YouTube channel deleted image (frowning YouTube logo) on gray background

8 YouTube channels that were terminated or restricted—key takeaways for creators

Why do creators get kicked off of YouTube, and how can others avoid the same fate?

By Rachel Kiley, Passionfruit Contributor


TIPS AND TRICKS

TikTok mental health advocate Jorge Alvarez shares advice for applying for grants and awards

“Shoot your shot when the chance does come up.”

By Grace Stanley, Newsletter Editor


IN THE BIZ


TIKTOK MADE ME DO IT

Content for Creators.

News, tips, and tricks delivered to your inbox twice a week.

Newsletter Signup

Latest Newsletters

  • Copyright, Copyright, Copyright

    Copyright, Copyright, Copyright

    CREATOR NEWSLETTER Issue #253 | July 9, 2024 – Grace Stanley, Deputy Editor PERSONALITIES YouTuber Sssniperwolf Catches Stray Bullet From Allegedly Falsified Copyright Strike A smaller creator received a copyright strike for his video about Sssniperwolf. But it wasn’t her who submitted the claim.  By Steven Asarch, Passionfruit Contributor → READ THE FULL STORY SPONSORED START…

  • Independence Day for Everyone Except Creators

    Independence Day for Everyone Except Creators

    CREATOR NEWSLETTER Issue #252 | July 4, 2024 It’s 4th of July  once again, somehow. Didn’t we just do this? Talk about how working through a holiday sucked, because #employmentprivilege is a real thing. It can come off very “Hello fellow teens,” to start a newsletter for content creators by letting you know that, in…

  • They/Themming It Up at VidCon

    They/Themming It Up at VidCon

    CREATOR NEWSLETTER Issue #251 | July 2, 2024 – Grace Stanley, Deputy Editor TIPS & TRICKS They/Themming It Up At VidCon Anaheim 2024 Just your friendly neighborhood token non-binary checking in.  By Grace Stanley, Deputy Editor → READ THE FULL STORY SPONSORED Transform your creator business—on your own terms. With Teachable, you can turn your expertise…