đŸ’„ MrBeast Sparks Twitter Debate

CREATOR ECONOMY NEWSLETTER

Issue #114 | Mar. 7, 2023

Jimmy Donaldson—aka YouTube stunt, tech, and philanthropy sensation MrBeast—is known for his scale, flashiness, and at times, controversy.

Back in February 2023, for example, Donaldson sparked debate after posting a video saying he “cured” 1,000 people of blindness. While some users accused Donaldson of “charity porn,” other loyal fans flocked to his defense.

Donaldson drew controversy once again on Friday after he tweeted a request to his followers asking them to fix up the displays of his Feastables candy product at Walmart stores. Passionfruit Contributor Patricia Grisafi breaks down the myriad of responses creators shared on Twitter—ranging from those impressed with this latest marketing ploy to those upset by how creators can take advantage of their fans’ loyalty.

– Grace Stanley, Newsletter Editor

SEEKING A TREND

MrBeast sparks debate on Twitter after asking fans to clean up Feastables candy displays at Walmart

While some creators pitched in to help, others were angry about how unpaid labor is often part of the creator economy experience.

By Patricia Grisafi, Passionfruit Contributor

→ READ THE FULL STORY

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ONE GREAT TIP

“I will watch my old favorite movies, listen to podcasts, and watch YouTubers. I’m looking for something that stands out to me, like a mannerism or a ridiculous thing someone says that can translate into a good joke.”

—TikToker Delaney Rowe on finding inspiration for content. Read more in our November 2022.

FROM THE INSIDE

Pinterest CMO Andréa Mallard joins the Kajabi board (Exclusive)

Mallard shared advice for creators and shared how she thinks Kajabi is transforming the creator economy.

By Stephen Laddin, Passionfruit Contributor

READ THE FULL STORY →

TIPS AND TRICKS

Danielle Bayard in front of green to yellow gradient background with friendship social media concept doodles Passionfruit Remix

Meet an influencer who turned being a good friend into a 6-figure a year job as a content creator

TikToker Danielle Bayard Jackson explains how she’s managed to turn her advice about being a good friend into a six-figure yearly salary.

By Jen Glantz, Passionfruit Contributor

READ THE FULL STORY →

IN THE BIZ

TIKTOK MADE ME DO IT

Is anyone else on PedroPascalTok?

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