💥 MrBeast Sparks Twitter Debate

CREATOR ECONOMY NEWSLETTER


Jimmy Donaldson—aka YouTube stunt, tech, and philanthropy sensation MrBeast—is known for his scale, flashiness, and at times, controversy.

Back in February 2023, for example, Donaldson sparked debate after posting a video saying he “cured” 1,000 people of blindness. While some users accused Donaldson of “charity porn,” other loyal fans flocked to his defense.

Donaldson drew controversy once again on Friday after he tweeted a request to his followers asking them to fix up the displays of his Feastables candy product at Walmart stores. Passionfruit Contributor Patricia Grisafi breaks down the myriad of responses creators shared on Twitter—ranging from those impressed with this latest marketing ploy to those upset by how creators can take advantage of their fans’ loyalty.


SEEKING A TREND

MrBeast sparks debate on Twitter after asking fans to clean up Feastables candy displays at Walmart


Self-publish your first book

BookBaby is the all-in-one self-publishing platform you need to publish your first book. At a reasonable cost, you will get everything you need to go from writer to published author.


ONE GREAT TIP


FROM THE INSIDE

Pinterest CMO Andréa Mallard joins the Kajabi board (Exclusive)

Mallard shared advice for creators and shared how she thinks Kajabi is transforming the creator economy.

By Stephen Laddin, Passionfruit Contributor


TIPS AND TRICKS

Danielle Bayard in front of green to yellow gradient background with friendship social media concept doodles Passionfruit Remix

Meet an influencer who turned being a good friend into a 6-figure a year job as a content creator

TikToker Danielle Bayard Jackson explains how she’s managed to turn her advice about being a good friend into a six-figure yearly salary.

By Jen Glantz, Passionfruit Contributor


IN THE BIZ


TIKTOK MADE ME DO IT

Content for Creators.

News, tips, and tricks delivered to your inbox twice a week.

Newsletter Signup

Latest Newsletters

  • 📚 Why Is BookTok Obsessed With the ‘Sad Girl’ Novel?

    📚 Why Is BookTok Obsessed With the ‘Sad Girl’ Novel?

    CREATOR ECONOMY NEWSLETTER Issue 51 | July 19, 2022 It’s no secret that BookTok has a strong influence on consumers, but as the saying goes, with great power comes great responsibility. One of the most popular genres is the sad girl novel, which coincides with the Fleabag era that was popularized on the platform last…

  • ⛰️ Amira the Wanderlust Wants Muslim Women To Explore the Outdoors

    ⛰️ Amira the Wanderlust Wants Muslim Women To Explore the Outdoors

    CREATOR ECONOMY NEWSLETTER Issue 50 | July 14, 2022 The travel industry, like so many industries, has had to reckon with its lack of diversity over the past few years. As a result, travel influencers of color have made space for themselves in a space that has historically excluded them and encouraged other marginalized travelers…

  • 🍃Cannamoms Struggle Against TikTok’s Weed Rules

    🍃Cannamoms Struggle Against TikTok’s Weed Rules

    CREATOR ECONOMY NEWSLETTER Issue 49 | July 12, 2022 TikTok’s cannamoms have been celebrated for their mission to break the stigma around mothers who smoke weed. A search for the hashtag #cannamom once garnered countless videos that racked up millions of views. However, in recent months, the platform has completely banned #cannamom, which was a…