🕰️ Why Is the Internet Obsessed With Nostalgia?

CREATOR ECONOMY NEWSLETTER

Issue 74 | October 11, 2022

Nostalgia is baked into a huge number of trends nowadays. From old songs trending on TikTok to Tumblr fashion making a comeback, a large portion of internet culture today features transformed versions of media we’ve loved years ago. With the sheer amount of content and the increasingly bleak state of the world, trends have been cycling through at a faster rate than ever, and we’ve become nostalgic for events and aesthetics from as little as two years ago. Passionfruit contributor Charlotte Colombo spoke with experts to explain why nostalgia has become a big driver in online culture today—and how overreliance on it can result in some pitfalls.

– Daysia Tolentino, Passionfruit Editor

SEEKING A TREND FOR THE END OF THE WORLD

From American Girl Dolls to lockdown TikTok, nostalgia is moving faster than ever—and fueling online meme culture

Experts unpack how and why nostalgia became such a key influence and driver of online culture.

By Charlotte Colombo, Passionfruit Contributor

Little Miss Sunshine book and poster of character, American Girl Doll, and coffee in glass cup on yellow to pink gradient background Passionfruit Remix

→ READ THE FULL STORY

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ONE GREAT TIP

“I have found that Instagram has better tools to enable me to engage with my supporters such as the ‘questions and polls’ feature on my stories.”

—Lifestyle and family creator Queen Motivat on connecting with her audience. Read more in our October 2021 interview.

TIPS & TRICKS

man over vegetables and cutting board background

Food creator KWOOWK shares how to hook audiences on TikTok and YouTube

‘Most people believe they have to scream and blast tons of jump cuts and sound effects for their video to be engaging, but they’re missing the point.’

By Grace Stanley, Passionfruit Reporter

READ THE FULL STORY →

TOOLS REVIEW

Female vlogger asking online audience to like and subscribe to her channel, daily videos

All the equipment you need to start vlogging in 2023 ​​

Set your videos apart and make sure they get noticed.

By Rachel Kiley, Passionfruit Contributor

READ THE FULL STORY →

IN THE BIZ

  • Two TwitchCon attendees say they sustained injuries after participating in a foam pit exhibit at the event. (via NBC News)
  • YouTube is planning on replacing channel URLs with @-able handles. (via TubeFilter)
  • Bethenny Frankel sued TikTok over the misuse of her image in a counterfeit cardigan advertisement on the platform. (via the Washington Post)

TIKTOK MADE ME DO IT

I wish I could visit this incredible convenience store.

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