CREATOR ECONOMY NEWSLETTER
Issue 39 | May 12, 2022
The creator economy is often viewed as a young person’s industry. However, while Gen Z is a dominant force on social media, plenty of older creators are challenging the notion of who gets to be successful online. From content houses for retirees to a mega-popular cooking grandma, older creators capture the hearts of audiences of all ages—and make money in the process.
Beyond being a source of entertainment, older influencers give a glimpse of life beyond youth. Women are particularly impacted by ageism, which can ingrain a fear of getting older. However, older women online are challenging that fear and inspiring younger followers to embrace aging. Passionfruit contributor Ingrid Cruz spoke with three female influencers in their 40s and 50s about visibility, finding a welcoming community on social media, and why you’re never “too old” to start creating.
Daysia Tolentino
Passionfruit Editor
SUBCULT FOLLOWING
‘We’re taught after a certain time that life is kind of over’: Influencers over 40 encourage people of all ages to create
Older female influencers are challenging ageist expectations of women.
By Ingrid Cruz, Passionfruit Contributor
NOW LOADING…
Meet Chinaza Ezeani, the one-woman film crew recreating Nollywood movies on TikTok
“The magic in what I do is my ability to work everything, to be everyone.”
By Shade Mary-Ann Olaoye, Passionfruit Contributor
FROM THE INSIDE
Storyblocks’ Lauren Zoltick shares how the company partners with creators to make creative and inclusive stock videos
Zoltick oversees paid marketing, social media, and influencer partnerships.
By Grace Stanley, Passionfruit Reporter
TIPS AND TRICKS
From Tumblr to her NFT project Valfrélandia, cult-favorite artist Ilse Valfré shares how she evolved her online brand
“I know some of you are more excited about NFTs than others and, to be honest, I get it.”
By Grace Stanley, Passionfruit Reporter
IN THE BIZ
- Instagram has rolled out the ability to connect digital wallets and display NFTs in the app. The feature is currently available for select users only, and posts with NFTs will automatically tag the creator and collector.
- U.K. legislators are calling for more advertisement and employment regulations for influencers, particularly young creators. (via the BBC)
- YouTube is beta testing “Membership Gifting” with select creators. The feature would allow members of a creator’s channel to gift paid memberships to fellow viewers, granting them access to exclusive channel perks.
- Daily Dot staff writer Tricia Crimmins wrote about how satisfying videos are an effective marketing tool for small businesses on TikTok.
TIKTOK MADE ME DO IT
I’ve been making this sesame noodle recipe for every lunch this week!
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