CREATOR ECONOMY NEWSLETTER
Issue 58 | August 11, 2022
It has been one year since we sent out the first issue of Passionfruit (formerly known as the Daily Dot Creator Economy Newsletter, which doesnāt quite roll off the tongue, does it?).
Weāve changed a lot since then. We got a new name and a new website. Weāve spoken to a wide range of creators and business leaders, as well as explored interesting (and sometimes strange) trends. So, how do you measure a year? Weāre going to try by sharing some highlights of our coverage and checking in with a few creators about whatās changed over the past year.
– Daysia Tolentino, Passionfruit Editor
NOW LOADING…
Creators share their biggest wins and challenges of the past year
Checking in with our first interviewees, one year later.
By Daysia Tolentino, Passionfruit Editor
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FROM THE INSIDE
This year, weāve spoken to pioneers at top creator economy businessesāincluding Discord, Cameo, Patreon, LinkTree, Skillshare, and moreāand shared how these insiders are approaching product development and providing services to creators. Weāve interviewed top managers to get advice on sourcing the best deals and thinking long-term about career development. Weāve spoken with marketing execs at top businesses for guidance on influencer sponsorships and partnerships. Weāve even interviewed creators whoāve started their own businesses, and heard about the lessons theyāve learned along the way. Check out some of the highlights from our business coverage over the year.
– Grace Stanley, Passionfruit Reporter
- Smosh’s Ian Hecox and Daniel Tibbets discuss the brand’s legacy
- Linktree co-founder Anthony Zaccaria shares how creators can optimize their link-in-bio
- TikToker Michael Le enters Web3 with new crypto-based gaming start-up Joystick
PASSIONFRUIT IRL
Weāve attended top IRL creator eventsāincluding VidCon, SXSW, Rooster Teethās RTX, and Web3 conference Consensusāto keep on our pulse on the biggest issues facing creators and the next big trends. Weāre excited to keep attending more events of importance to learn more from creators about their work face-to-face. Hereās an overview of the events coverage we did this year.
– Grace Stanley, Passionfruit Reporter
- SXSW: Hereās a breakdown of terms for creators interested in Web3
- Consensus Creator Summit: Amid crypto crashes, blockchain evangelists remain optimistic about creators in Web3
- VidCon: Content is high-stress work. Here’s how creators found balance after years of burnout
- RTX: Rooster Teethās Gustavo Sorola and Chris Demarais talk meeting fans, creator workloads, podcasting, and monetization
THE HIGHLIGHT
Weāre committed to covering the serious discussions and events that unfold online. Over the past year, weāve reported on the darker side of being a creator, across various platforms. Creators have shared stories about harassment, discrimination, lack of support, bad deals, and more. Here are a few of the biggest scoops weāve published.
– Daysia Tolentino, Passionfruit Editor
- She was a fictional teen TikTok star. Then she got found out
- #OrigamiCamp sparks discussion on consent and collaboration in sex work
- After Womblands threw their community into chaos, call-out creators face an existential crisis
- Black creators say Snapchat unfairly revoked their verification status after promising to support them
IN THE BIZ
- The number of TikTok accounts reaching 1 million followers is down 41% from this time last year. (via the Information)
- Snapchat has launched a āFamily Centerā feature that allows parents to monitor their teensā accounts. (via NBC News)
- Some Twitch users are getting hooked on crypto gambling games pushed by their favorite streamersāwith some going into debt in the process. (via Bloombergāpaywalled)
- LinkedIn is rolling out new features that allow creators on the platform to make more engaging visual content.
- The Publish Press brings you the news from the creatorās point of view. Sign up now to get the latest creator economy news storiesāplus why it mattersādelivered straight to your inbox.*
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