CREATOR ECONOMY NEWSLETTER
Issue 58 | August 11, 2022
It has been one year since we sent out the first issue of Passionfruit (formerly known as the Daily Dot Creator Economy Newsletter, which doesnât quite roll off the tongue, does it?).
Weâve changed a lot since then. We got a new name and a new website. Weâve spoken to a wide range of creators and business leaders, as well as explored interesting (and sometimes strange) trends. So, how do you measure a year? Weâre going to try by sharing some highlights of our coverage and checking in with a few creators about whatâs changed over the past year.
– Daysia Tolentino, Passionfruit Editor
NOW LOADING…
Creators share their biggest wins and challenges of the past year
Checking in with our first interviewees, one year later.
By Daysia Tolentino, Passionfruit Editor
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FROM THE INSIDE
This year, weâve spoken to pioneers at top creator economy businessesâincluding Discord, Cameo, Patreon, LinkTree, Skillshare, and moreâand shared how these insiders are approaching product development and providing services to creators. Weâve interviewed top managers to get advice on sourcing the best deals and thinking long-term about career development. Weâve spoken with marketing execs at top businesses for guidance on influencer sponsorships and partnerships. Weâve even interviewed creators whoâve started their own businesses, and heard about the lessons theyâve learned along the way. Check out some of the highlights from our business coverage over the year.
– Grace Stanley, Passionfruit Reporter
- Smosh’s Ian Hecox and Daniel Tibbets discuss the brand’s legacy
- Linktree co-founder Anthony Zaccaria shares how creators can optimize their link-in-bio
- TikToker Michael Le enters Web3 with new crypto-based gaming start-up Joystick
PASSIONFRUIT IRL
Weâve attended top IRL creator eventsâincluding VidCon, SXSW, Rooster Teethâs RTX, and Web3 conference Consensusâto keep on our pulse on the biggest issues facing creators and the next big trends. Weâre excited to keep attending more events of importance to learn more from creators about their work face-to-face. Hereâs an overview of the events coverage we did this year.
– Grace Stanley, Passionfruit Reporter
- SXSW: Hereâs a breakdown of terms for creators interested in Web3
- Consensus Creator Summit: Amid crypto crashes, blockchain evangelists remain optimistic about creators in Web3
- VidCon: Content is high-stress work. Here’s how creators found balance after years of burnout
- RTX: Rooster Teethâs Gustavo Sorola and Chris Demarais talk meeting fans, creator workloads, podcasting, and monetization
THE HIGHLIGHT
Weâre committed to covering the serious discussions and events that unfold online. Over the past year, weâve reported on the darker side of being a creator, across various platforms. Creators have shared stories about harassment, discrimination, lack of support, bad deals, and more. Here are a few of the biggest scoops weâve published.
– Daysia Tolentino, Passionfruit Editor
- She was a fictional teen TikTok star. Then she got found out
- #OrigamiCamp sparks discussion on consent and collaboration in sex work
- After Womblands threw their community into chaos, call-out creators face an existential crisis
- Black creators say Snapchat unfairly revoked their verification status after promising to support them
IN THE BIZ
- The number of TikTok accounts reaching 1 million followers is down 41% from this time last year. (via the Information)
- Snapchat has launched a âFamily Centerâ feature that allows parents to monitor their teensâ accounts. (via NBC News)
- Some Twitch users are getting hooked on crypto gambling games pushed by their favorite streamersâwith some going into debt in the process. (via Bloombergâpaywalled)
- LinkedIn is rolling out new features that allow creators on the platform to make more engaging visual content.
- The Publish Press brings you the news from the creatorâs point of view. Sign up now to get the latest creator economy news storiesâplus why it mattersâdelivered straight to your inbox.*
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