CREATOR ECONOMY NEWSLETTER
Issue 58 | August 11, 2022
It has been one year since we sent out the first issue of Passionfruit (formerly known as the Daily Dot Creator Economy Newsletter, which doesn’t quite roll off the tongue, does it?).
We’ve changed a lot since then. We got a new name and a new website. We’ve spoken to a wide range of creators and business leaders, as well as explored interesting (and sometimes strange) trends. So, how do you measure a year? We’re going to try by sharing some highlights of our coverage and checking in with a few creators about what’s changed over the past year.
– Daysia Tolentino, Passionfruit Editor
NOW LOADING…
Creators share their biggest wins and challenges of the past year
Checking in with our first interviewees, one year later.
By Daysia Tolentino, Passionfruit Editor
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FROM THE INSIDE
This year, we’ve spoken to pioneers at top creator economy businesses—including Discord, Cameo, Patreon, LinkTree, Skillshare, and more—and shared how these insiders are approaching product development and providing services to creators. We’ve interviewed top managers to get advice on sourcing the best deals and thinking long-term about career development. We’ve spoken with marketing execs at top businesses for guidance on influencer sponsorships and partnerships. We’ve even interviewed creators who’ve started their own businesses, and heard about the lessons they’ve learned along the way. Check out some of the highlights from our business coverage over the year.
– Grace Stanley, Passionfruit Reporter
- Smosh’s Ian Hecox and Daniel Tibbets discuss the brand’s legacy
- Linktree co-founder Anthony Zaccaria shares how creators can optimize their link-in-bio
- TikToker Michael Le enters Web3 with new crypto-based gaming start-up Joystick
PASSIONFRUIT IRL
We’ve attended top IRL creator events—including VidCon, SXSW, Rooster Teeth’s RTX, and Web3 conference Consensus—to keep on our pulse on the biggest issues facing creators and the next big trends. We’re excited to keep attending more events of importance to learn more from creators about their work face-to-face. Here’s an overview of the events coverage we did this year.
– Grace Stanley, Passionfruit Reporter
- SXSW: Here’s a breakdown of terms for creators interested in Web3
- Consensus Creator Summit: Amid crypto crashes, blockchain evangelists remain optimistic about creators in Web3
- VidCon: Content is high-stress work. Here’s how creators found balance after years of burnout
- RTX: Rooster Teeth’s Gustavo Sorola and Chris Demarais talk meeting fans, creator workloads, podcasting, and monetization
THE HIGHLIGHT
We’re committed to covering the serious discussions and events that unfold online. Over the past year, we’ve reported on the darker side of being a creator, across various platforms. Creators have shared stories about harassment, discrimination, lack of support, bad deals, and more. Here are a few of the biggest scoops we’ve published.
– Daysia Tolentino, Passionfruit Editor
- She was a fictional teen TikTok star. Then she got found out
- #OrigamiCamp sparks discussion on consent and collaboration in sex work
- After Womblands threw their community into chaos, call-out creators face an existential crisis
- Black creators say Snapchat unfairly revoked their verification status after promising to support them
IN THE BIZ
- The number of TikTok accounts reaching 1 million followers is down 41% from this time last year. (via the Information)
- Snapchat has launched a “Family Center” feature that allows parents to monitor their teens’ accounts. (via NBC News)
- Some Twitch users are getting hooked on crypto gambling games pushed by their favorite streamers—with some going into debt in the process. (via Bloomberg—paywalled)
- LinkedIn is rolling out new features that allow creators on the platform to make more engaging visual content.
- The Publish Press brings you the news from the creator’s point of view. Sign up now to get the latest creator economy news stories—plus why it matters—delivered straight to your inbox.*
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