🏆 Passionfruit’s Picks of 2022

CREATOR ECONOMY NEWSLETTER


Welcome to Passionfruit’s Picks of 2022, a year-end list celebrating some of the most stand-out creators of the year. With these selections, we hope to bring attention to just a few of the creators who can teach us something about what it means to make an impact on the internet in 2022.

With so many talented creators bursting onto the scene in recent years, plucking out only a handful to celebrate was a daunting task. While we definitely considered things like follower counts, in the end, we made our selections based on subjective criteria that went beyond raw numbers. 

After all, being a stand-out social media star is as much about ineffable qualities like community, creativity, and artistic impression as it is about racking up views. Specifically, we’ve focused on creators with innovative content strategies, mold-breaking creativity, and a passion for igniting meaningful change. We’ve also highlighted those who showed other creators how to cultivate an audience and turn their content into a career.

We nominated creators under four categories: influential insiders, rising stars, advocates, and game-changers. Our list includes creators who are surviving the game, winning the game, and reinventing the game. Read more about them below.


THE HIGHLIGHT

Passionfruit’s Picks of 2022


Amplify your voice

Break through the digital noise and step up to the podium with premium microphones from Blue. Whether you’re a streamer or a YouTuber, Blue’s microphones capture broadcast-quality auto, ensuring your message is heard. Bring your creativity to life and better connect with your audience with Blue.


ONE GREAT TIP


IN THE BIZ


TIKTOK MADE ME DO IT

Content for Creators.

News, tips, and tricks delivered to your inbox twice a week.

Newsletter Signup

Latest Newsletters

  • The Cost of a Free Trip

    The Cost of a Free Trip

    CREATOR NEWSLETTER Issue #326 | March 25, 2025 – Liz Plank, Passionfruit Contributor PERSONALITIES What Happens When Snark Takes Over Your Community? Ethan Klein is in an all-out war with his former fans and they aren’t backing down. By Steven Asarch, Passionfruit Contributor → READ THE FULL STORY SPONSORED Take back your online privacy with Proton Pass The end-to-end encrypted password manager…

  • Twitch’s Shield Mode Is Troll Armor

    Twitch’s Shield Mode Is Troll Armor

    CREATOR NEWSLETTER Issue #325 | March 20, 2025 – Taylor Lorenz, Passionfruit Contributor CULTURE In Defense of the White House Influencer When personal branding meets public service, the lines get blurred. By Andrew Fiouzi, Passionfruit Contributor → READ THE FULL STORY SPONSORED Get started on those taxes Hard to believe it’s almost tax time already, but for a whole host of reasons…

  • They Can’t Take Our Souls

    They Can’t Take Our Souls

    CREATOR NEWSLETTER Issue #324 | March 18, 2025 – Liz Plank, Passionfruit Contributor PLATFORMS Twitch CEO Defends Controversial Banning Rules Is his reasoning good enough? By Charlotte Colombo, Passionfruit Contributor → READ THE FULL STORY SPONSORED There’s a new group of creators shaping the industry. They’re the ones making content for businesses and professionals—and seeing big payoffs. In fact, Teachable’s recent report showed…