CREATOR ECONOMY NEWSLETTER
Issue 69 | September 22, 2022
You’ve probably seen TikTok star Britt Barbieâor at least, you’ve seen her “Period Ahh, Period Uhh” video make the rounds this past weekend. The song was divisive, to say the least, and a viral tweet claiming that Britt Barbie secured a record deal garnered outrage online. Many people expressed anger over the fact that a white woman, who culturally appropriated Black culture, was allegedly signed over a Black artist.
However, the controversy intensified after the alleged Atlantic Records A&R representative who claimed to sign the TikToker was called out as a fraud. Interest in TikTok musical talent is hot right now, and the landscape of emerging artists is primed for bad actors. Passionfruit reporter Grace Stanley dug into the saga to see whether this “A&R” rep was who he said he wasâand found some interesting details in the process.
– Daysia Tolentino, Passionfruit Editor
THE HIGHLIGHT
ââMan exposed for impersonating an Atlantic Records A&R representative after he claimed to sign viral âPeriod Ahhâ TikTok rapper
“This guy does not manage me and he never has!”
By Grace Stanley, Passionfruit Reporter
â READ THE FULL STORY
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SEEKING A TREND FOR THE END OF THE WORLD
Real estate influencers say TikTok and Instagram are altering the industry
Clients are turning to real estate creators to help them navigate the oft-confusing market.
By Andrew Hirschfeld, Passionfruit Contributor
IN THE BIZ
- YouTube announced new tools and monetization options for creators at the Made for YouTube news event on Tuesday. The company is rolling out revenue sharing for YouTube Shorts, with creators getting a 45% cut. The platform is also releasing Creator Music, which grants creators access to a larger library of music options by allowing them to buy more affordable music licenses or choose to split video revenue with music publishers in exchange for music use.
- Creators are cashing in on millennial nostalgia. (via NBC News)
- Smaller influencers say theyâre seeing a drop in sponsorships amid recession fears. (via Buzzfeed News)
TIKTOK MADE ME DO IT
Another fabulous fall baking recipe!
