šŸ’æ No, the ā€˜Period Ahhā€™ TikToker Didnā€™t Get a Record Deal

CREATOR ECONOMY NEWSLETTER

Issue 69 | September 22, 2022

You’ve probably seen TikTok star Britt Barbieā€”or at least, you’ve seen her “Period Ahh, Period Uhh” video make the rounds this past weekend. The song was divisive, to say the least, and a viral tweet claiming that Britt Barbie secured a record deal garnered outrage online. Many people expressed anger over the fact that a white woman, who culturally appropriated Black culture, was allegedly signed over a Black artist.

However, the controversy intensified after the alleged Atlantic Records A&R representative who claimed to sign the TikToker was called out as a fraud. Interest in TikTok musical talent is hot right now, and the landscape of emerging artists is primed for bad actors. Passionfruit reporter Grace Stanley dug into the saga to see whether this “A&R” rep was who he said he wasā€”and found some interesting details in the process.

– Daysia Tolentino, Passionfruit Editor

THE HIGHLIGHT

ā€‹ā€‹Man exposed for impersonating an Atlantic Records A&R representative after he claimed to sign viral ā€˜Period Ahhā€™ TikTok rapper

“This guy does not manage me and he never has!”

ByĀ Grace Stanley,Ā Passionfruit Reporter

Young woman with her tongue out behind two "Atlantic Records Head A&R & Management Department" employee ID's with the names Vaughn Raines and Trenton Roy, picture of the same man on each.

ā†’Ā READ THE FULL STORY

SPONSORED

Hollywood magic in the palm your hand

Save $250 on the Emmy award-winning GroPro HERO10 Black Creator Edition, an all-in-one content capturing powerhouse that makes vlogging, filmmaking, and live streaming easier than ever.Ā 

CREATE YOUR MASTERPIECE

SEEKING A TREND FOR THE END OF THE WORLD

Real estate influencers say TikTok and Instagram are altering the industry

Clients are turning to real estate creators to help them navigate the oft-confusing market.

By Andrew Hirschfeld, Passionfruit Contributor

READ THE FULL STORY ā†’

IN THE BIZ

  • YouTube announced new tools and monetization options for creators at the Made for YouTube news event on Tuesday. The company is rolling out revenue sharing for YouTube Shorts, with creators getting a 45% cut. The platform is also releasing Creator Music, which grants creators access to a larger library of music options by allowing them to buy more affordable music licenses or choose to split video revenue with music publishers in exchange for music use.
  • Creators are cashing in on millennial nostalgia. (via NBC News)
  • Smaller influencers say theyā€™re seeing a drop in sponsorships amid recession fears. (via Buzzfeed News)

TIKTOK MADE ME DO IT

Another fabulous fall baking recipe!

Content for Creators.

News, tips, and tricks delivered to your inbox twice a week.

Newsletter Signup

Latest Newsletters

  • šŸ˜³ ā€œWhat Did That Fridge Ever Do to You?ā€

    šŸ˜³ ā€œWhat Did That Fridge Ever Do to You?ā€

    CREATOR ECONOMY NEWSLETTER Issue 53 | July 26, 2022 It can be difficult to break through a crowded niche, especially for food creators. Sometimes, you have to make sacrificesā€”like Sonny Hurrell, who has graciously sacrificed his fridge for the sake of the content! From doing martial arts with his fridge to putting googly eyes on…

    By

    Passionfruit

  • šŸ‘©ā€šŸ³ Chef Behind Viral Pink Sauce Speaks Out

    šŸ‘©ā€šŸ³ Chef Behind Viral Pink Sauce Speaks Out

    CREATOR ECONOMY NEWSLETTER Issue 52 | July 21, 2022 TikTok can make stars out of small businesses. Users love feeling like they’re supporting an independent entrepreneur in their journey to profitability and success. However, virality and hype on TikTok can come fast, and sometimes business owners try to meet that demand too quickly without the…

    By

    Passionfruit

  • šŸ“šĀ Why Is BookTok Obsessed With the ā€˜Sad Girlā€™ Novel?

    šŸ“šĀ Why Is BookTok Obsessed With the ā€˜Sad Girlā€™ Novel?

    CREATOR ECONOMY NEWSLETTER Issue 51 | July 19, 2022 Itā€™s no secret that BookTok has a strong influence on consumers, but as the saying goes, with great power comes great responsibility. One of the most popular genres is the sad girl novel, which coincides with the Fleabag era that was popularized on the platform last…

    By

    Passionfruit