šŸ’æ No, the ā€˜Period Ahhā€™ TikToker Didnā€™t Get a Record Deal

CREATOR ECONOMY NEWSLETTER

Issue 69 | September 22, 2022

You’ve probably seen TikTok star Britt Barbieā€”or at least, you’ve seen her “Period Ahh, Period Uhh” video make the rounds this past weekend. The song was divisive, to say the least, and a viral tweet claiming that Britt Barbie secured a record deal garnered outrage online. Many people expressed anger over the fact that a white woman, who culturally appropriated Black culture, was allegedly signed over a Black artist.

However, the controversy intensified after the alleged Atlantic Records A&R representative who claimed to sign the TikToker was called out as a fraud. Interest in TikTok musical talent is hot right now, and the landscape of emerging artists is primed for bad actors. Passionfruit reporter Grace Stanley dug into the saga to see whether this “A&R” rep was who he said he wasā€”and found some interesting details in the process.

– Daysia Tolentino, Passionfruit Editor

THE HIGHLIGHT

ā€‹ā€‹Man exposed for impersonating an Atlantic Records A&R representative after he claimed to sign viral ā€˜Period Ahhā€™ TikTok rapper

“This guy does not manage me and he never has!”

ByĀ Grace Stanley,Ā Passionfruit Reporter

Young woman with her tongue out behind two "Atlantic Records Head A&R & Management Department" employee ID's with the names Vaughn Raines and Trenton Roy, picture of the same man on each.

ā†’Ā READ THE FULL STORY

SPONSORED

Hollywood magic in the palm your hand

Save $250 on the Emmy award-winning GroPro HERO10 Black Creator Edition, an all-in-one content capturing powerhouse that makes vlogging, filmmaking, and live streaming easier than ever.Ā 

CREATE YOUR MASTERPIECE

SEEKING A TREND FOR THE END OF THE WORLD

Real estate influencers say TikTok and Instagram are altering the industry

Clients are turning to real estate creators to help them navigate the oft-confusing market.

By Andrew Hirschfeld, Passionfruit Contributor

READ THE FULL STORY ā†’

IN THE BIZ

  • YouTube announced new tools and monetization options for creators at the Made for YouTube news event on Tuesday. The company is rolling out revenue sharing for YouTube Shorts, with creators getting a 45% cut. The platform is also releasing Creator Music, which grants creators access to a larger library of music options by allowing them to buy more affordable music licenses or choose to split video revenue with music publishers in exchange for music use.
  • Creators are cashing in on millennial nostalgia. (via NBC News)
  • Smaller influencers say theyā€™re seeing a drop in sponsorships amid recession fears. (via Buzzfeed News)

TIKTOK MADE ME DO IT

Another fabulous fall baking recipe!

Content for Creators.

News, tips, and tricks delivered to your inbox twice a week.

Newsletter Signup

Latest Newsletters

  • šŸ“šĀ Why Is BookTok Obsessed With the ā€˜Sad Girlā€™ Novel?

    šŸ“šĀ Why Is BookTok Obsessed With the ā€˜Sad Girlā€™ Novel?

    CREATOR ECONOMY NEWSLETTER Issue 51 | July 19, 2022 Itā€™s no secret that BookTok has a strong influence on consumers, but as the saying goes, with great power comes great responsibility. One of the most popular genres is the sad girl novel, which coincides with the Fleabag era that was popularized on the platform last…

    By

    Passionfruit

  • ā›°ļø Amira the Wanderlust Wants Muslim Women To Explore the Outdoors

    ā›°ļø Amira the Wanderlust Wants Muslim Women To Explore the Outdoors

    CREATOR ECONOMY NEWSLETTER Issue 50 | July 14, 2022 The travel industry, like so many industries, has had to reckon with its lack of diversity over the past few years. As a result, travel influencers of color have made space for themselves in a space that has historically excluded them and encouraged other marginalized travelers…

    By

    Passionfruit

  • šŸƒCannamoms Struggle Against TikTokā€™s Weed Rules

    šŸƒCannamoms Struggle Against TikTokā€™s Weed Rules

    CREATOR ECONOMY NEWSLETTER Issue 49 | July 12, 2022 TikTokā€™s cannamoms have been celebrated for their mission to break the stigma around mothers who smoke weed. A search for the hashtag #cannamom once garnered countless videos that racked up millions of views. However, in recent months, the platform has completely banned #cannamom, which was a…

    By

    Passionfruit