☕ Clash Between PR Firm and Creator Sparks Compensation Debate

CREATOR ECONOMY NEWSLETTER



THE HIGHLIGHT

Philadelphia influencer drama sparks debate over the relationship between creators and PR companies

“If there’s no compensation, there should not be a requirement to post.”

By Grace Stanley, Passionfruit Reporter


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FROM THE INSIDE

SoundCloud executives Lauren Wirtzer Seawood and Tracy Chan reposition the platform in the creator economy by monetizing fan power

“We’ve really been on this mission to transform our company into a music and entertainment company as opposed to a technology platform.”

By Grace Stanley, Passionfruit Reporter


IN THE BIZ

  • Hundreds of Instagram profiles—including those for reality TV stars, jewelers, and plastic surgeons—were falsely verified using a scheme that tricked Meta’s moderators into believing the accounts belonged to professional musicians. (via ProPublica)
  • Despite recent layoffs and increasingly stiff competition, Snap CEO Evan Spiegel says the company is “far from reaching our full potential.” (via Vox)
  • YouTube is launching new features to improve the learning experience for viewers of educational content on the platform, including a new embedded player for certain education apps that lets people watch ad-free. Select creators will also be able to provide free or paid courses on the site next year.

TIKTOK MADE ME DO IT

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