✂️ Pinterest’s New Collage App Is a Gen Z Fav

CREATOR ECONOMY NEWSLETTER

Issue 66 | September 13, 2022

With social media users craving communities and authenticity (or, at least, a feigned version à la BeReal), Pinterest’s new app Shuffles seems primed to fill their need. Reminiscent of the now-defunct fashion site Polyvore or the aesthetically pleasing collages of Tumblr, Shuffles harkens back to a more casual, creative online experience where the focus of the content was less on the individual creator and more on the collective exchange of ideas. 

As Passionfruit contributor Catherine Shuttleworth writes, “it’s not what you are like, but rather what you like” on Shuffles—at least for now. Zoomers are finding community by creating and sharing mood boards of their shared interests, from fandom to fashion. While the plans for Shuffles’ future are unclear, Shuttleworth describes why people are loving the current beta and the low stakes feel of creating collages out of their Pinterest boards.

– Daysia Tolentino, Passionfruit Editor

SEEKING A TREND FOR THE END OF THE WORLD

Pinterest’s invite-only platform Shuffles is Gen Z’s new favorite app

The platform inspires creativity over competition.

By Catherine Shuttleworth, Passionfruit Contributor

Shuffles collage with cat mushroom flowers and sun with moon caption "the new it girl app

→ READ THE FULL STORY

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TIPS & TRICKS

Gaming creator Jacksepticeye reflects on the evolution of his career

‘It comes with a lot of trial and error, and a lot of practice and experience.’

By Grace Stanley, Passionfruit Reporter

READ THE FULL STORY →

TOOLS REVIEW

4 top lighting setups for YouTubers

In a competitive marketplace, professional-looking videos can give you the edge you need to stand out.

By Rachel Kiley, Passionfruit Contributor

READ THE FULL STORY →

TIKTOK MADE ME DO IT

A tip for finding the cute home decor and goods stores we all love so much.

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