✂️ Pinterest’s New Collage App Is a Gen Z Fav

CREATOR ECONOMY NEWSLETTER


With social media users craving communities and authenticity (or, at least, a feigned version à la BeReal), Pinterest’s new app Shuffles seems primed to fill their need. Reminiscent of the now-defunct fashion site Polyvore or the aesthetically pleasing collages of Tumblr, Shuffles harkens back to a more casual, creative online experience where the focus of the content was less on the individual creator and more on the collective exchange of ideas. 

As Passionfruit contributor Catherine Shuttleworth writes, “it’s not what you are like, but rather what you like” on Shuffles—at least for now. Zoomers are finding community by creating and sharing mood boards of their shared interests, from fandom to fashion. While the plans for Shuffles’ future are unclear, Shuttleworth describes why people are loving the current beta and the low stakes feel of creating collages out of their Pinterest boards.


SEEKING A TREND FOR THE END OF THE WORLD

Pinterest’s invite-only platform Shuffles is Gen Z’s new favorite app

The platform inspires creativity over competition.

By Catherine Shuttleworth, Passionfruit Contributor

Shuffles collage with cat mushroom flowers and sun with moon caption "the new it girl app

Make the music you love

Turn your love of music into real songs with Music Maker. No experience required! With the intuitive user interface, the new Song Maker AI, and the all-new Beatbox, anyone can unleash their creativity.


TIPS & TRICKS

Gaming creator Jacksepticeye reflects on the evolution of his career

‘It comes with a lot of trial and error, and a lot of practice and experience.’

By Grace Stanley, Passionfruit Reporter


TOOLS REVIEW

4 top lighting setups for YouTubers

In a competitive marketplace, professional-looking videos can give you the edge you need to stand out.

By Rachel Kiley, Passionfruit Contributor


TIKTOK MADE ME DO IT

Content for Creators.

News, tips, and tricks delivered to your inbox twice a week.

Newsletter Signup

Latest Newsletters

  • Kathleen Kennedy Is Not Hiding In This Email

    Kathleen Kennedy Is Not Hiding In This Email

    CREATOR NEWSLETTER Issue #182 | November 2, 2023 How’s everyone’s candy hangover? At this point, there’s usually just trash candy left lying around the house, enjoy chiseling those Milk Duds out of your teeth for the next few days. I’m thankful and impressed there were virtually zero regrettable “current event” gags on my timeline this…

  • The Cringeification of Costumes

    The Cringeification of Costumes

    CREATOR NEWSLETTER Issue #181 | October 31, 2023 There are swathes of creators whose whole content strategy revolves around reacting to “cringe” content. YouTube, in particular, thrives on being a bit of a freakshow. As YouTube essayist Contrapoints points out in her essay about cringe, this kind of voyeuristic content is often fueled by an…

  • How Do You Solve a Problem Like Jason Calacanis?

    How Do You Solve a Problem Like Jason Calacanis?

    CREATOR NEWSLETTER Issue #180 | October 26, 2023 Oh, what a time to be young in the world: so much potential on the horizon: an infinite multiverse of possibilities, stemming from right this moment into that beautiful question mark of the future. Youth is wasted on the blah blah you get the point. I’m being…