📚 Why Is BookTok Obsessed With the ‘Sad Girl’ Novel?

CREATOR ECONOMY NEWSLETTER

Issue 51 | July 19, 2022

It’s no secret that BookTok has a strong influence on consumers, but as the saying goes, with great power comes great responsibility. One of the most popular genres is the sad girl novel, which coincides with the Fleabag era that was popularized on the platform last year. Both embrace a sort of nihilistic feminism that celebrates chaotic, imperfect, and often mentally ill female characters.

This has its positives—namely, these stories and characters provide an escape for young people experiencing the bleakness of our current world. However, some of the language used in TikToks about “sad girl” novels, as well as the romanticization of mental illness, can be problematic. Passionfruit contributor Kaiya Shunyata helped us break down the complex interest in this BookTok genre below.

– Daysia Tolentino, Passionfruit Editor

TOKWATCH

BookTok’s infatuation with ‘sad girl’ novels is as complex as the books themselves

Readers toe the line between commiserating with and romanticizing mental illness.

By Kaiya Shunyata, Passionfruit Contributor

→ READ THE FULL STORY

Learn from the OG of personal branding

Kris Jenner is more than the matriarch of the world’s most famous family. She’s also the mother of personal branding. Learn how Kris cut through the noise and stepped up to the podium, building a lucrative empire and becoming a household name. Sign up today for MasterClass to unlock her tips, secrets, and anecdotes to create a powerful personal brand that’s all your own.

Brand like a Kardashian

TIPS & TRICKS

Nibaldo Calvo Buides of Spanish for Everyday shares how he capitalized on his viral moment

“Creators who manage to have viral videos should take advantage of that moment.”

By Grace Stanley, Passionfruit Reporter

READ THE FULL STORY →

TOOLS REVIEW

The 5 best cameras for vloggers

If you’re looking to up your content creation game, you’ll want to find a dedicated camera.

By Rachel Kiley, Passionfruit Contributor

READ THE FULL STORY →

TIKTOK MADE ME DO IT

An idea for an accent wall that’s cute and functional.

Copyright © 2022 Passionfruit, All rights reserved.

You are receiving this email because you signed up to get the latest tips, tricks,
and trends in the creator economy from Passionfruit.

Don’t want to hear from us anymore?

Click here to unsubscribe 

To view in your browser click here 

Content for Creators.

News, tips, and tricks delivered to your inbox twice a week.

Newsletter Signup

Latest Newsletters

  • 💿 No, the ‘Period Ahh’ TikToker Didn’t Get a Record Deal

    💿 No, the ‘Period Ahh’ TikToker Didn’t Get a Record Deal

    CREATOR ECONOMY NEWSLETTER Issue 69 | September 22, 2022 You’ve probably seen TikTok star Britt Barbie—or at least, you’ve seen her “Period Ahh, Period Uhh” video make the rounds this past weekend. The song was divisive, to say the least, and a viral tweet claiming that Britt Barbie secured a record deal garnered outrage online.…

    By

    Daysia Tolentino

  • 🧠 Twitch Streamer Dr. K Is Helping People Cope With the Internet

    🧠 Twitch Streamer Dr. K Is Helping People Cope With the Internet

    CREATOR ECONOMY NEWSLETTER Issue 68 | September 20, 2022 It’s no secret that too much social media can negatively impact our mental health. Studies show that internet and online gaming addictions can cause users to have low self-esteem, poor sleep, mood disorders, and more. One psychiatrist, Dr. Alok Kanojia, is hoping to help these users…

    By

    Daysia Tolentino

  • 📖 How Wattpad Is Helping Writers Make a Living

    📖 How Wattpad Is Helping Writers Make a Living

    CREATOR ECONOMY NEWSLETTER Issue 67 | September 15, 2022 Wattpad has long been a refuge for readers and writers on the internet looking for stories they couldn’t find in mainstream publishing. The platform has brought us some of the most iconic online fanfics and novels, and subsequently, movies and TV shows. It experimented with monetization options for its most…

    By

    Daysia Tolentino