CREATOR ECONOMY NEWSLETTER
Issue 51 | July 19, 2022
Itâs no secret that BookTok has a strong influence on consumers, but as the saying goes, with great power comes great responsibility. One of the most popular genres is the sad girl novel, which coincides with the Fleabag era that was popularized on the platform last year. Both embrace a sort of nihilistic feminism that celebrates chaotic, imperfect, and often mentally ill female characters.
This has its positivesânamely, these stories and characters provide an escape for young people experiencing the bleakness of our current world. However, some of the language used in TikToks about âsad girlâ novels, as well as the romanticization of mental illness, can be problematic. Passionfruit contributor Kaiya Shunyata helped us break down the complex interest in this BookTok genre below.
– Daysia Tolentino, Passionfruit Editor
TOKWATCH
BookTokâs infatuation with âsad girlâ novels is as complex as the books themselves
Readers toe the line between commiserating with and romanticizing mental illness.
By Kaiya Shunyata, Passionfruit Contributor
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TIPS & TRICKS
Nibaldo Calvo Buides of Spanish for Everyday shares how he capitalized on his viral moment
“Creators who manage to have viral videos should take advantage of that moment.”
By Grace Stanley, Passionfruit Reporter
TOOLS REVIEW
The 5 best cameras for vloggers
If youâre looking to up your content creation game, you’ll want to find a dedicated camera.
By Rachel Kiley, Passionfruit Contributor
TIKTOK MADE ME DO IT
An idea for an accent wall thatâs cute and functional.
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