CREATOR ECONOMY NEWSLETTER
Issue 73 | October 6, 2022
VidCon, the beloved digital creator convention founded by John and Hank Green, is turning 13 next year. Within that time, the event has grown beyond what anyone could have imagined in 2010, scaling to multiple conferences in various global cities since it was acquired by Paramount Global (formerly Viacom) in 2018.
In all of its years, the convention has never come to the East Coast of the United States—until now. The brand announced it was holding a VidCon event in Baltimore next fall, with hopes to bring the experience to more people in the U.S. Many were perplexed by the location, but VidCon’s senior vice president of marketing and communications Sarah Tortoreti explained the decision—and more—to Passionfruit reporter Grace Stanley. Learn more about the event below.
– Daysia Tolentino, Passionfruit Editor
FROM THE INSIDE
Marketing executive Sarah Tortoreti shares what creators need to know about VidCon Baltimore
“Our hope is to differentiate the Baltimore event a bit by leaning into the creators and the culture that differentiates the coasts.”
By Grace Stanley, Passionfruit Reporter
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ONE GREAT TIP
“Production is more important than perfection—keep producing on a regular basis as you’ll learn so much. And don’t be afraid to make mistakes—you will gain confidence and resilience from your mistakes.”
—TikToker Lynja Davis (Cooking with Lynja) on her process. Read more in our April 2022 interview.
THE HIGHLIGHT
Def Noodles’ new direction alienated fans—how did we get here?
The move strained the already-fraught trust he had from fans.
By Steven Asarch, Passionfruit Contributor
TOKWATCH
TikToker says her video was used in Refy Beauty ad without her permission, sparking debate
“Is that legal?”
By Grace Stanley, Passionfruit Reporter
IN THE BIZ
- Instagram is testing a feature that would allow creators to have multiple links in their bio. (via Insider—paywalled)
- Spotify is canceling 10 original podcasts from Gimlet and Parcast. (via The Hollywood Reporter)
- Twitter has granted paying Twitter Blue users access to its prototypical edit function. (via Variety)
- Audacy is reportedly exploring a sale of Cadence13, the podcast studio it bought out in 2019. (via Axios)
TIKTOK MADE ME DO IT
Here’s how you can make buffalo cauliflower.
