👾 Streamers Rally Against Twitch Sponsorship Experiments

CREATOR ECONOMY NEWSLETTER


Since its 2011 launch, Twitch has become one of the most lucrative platforms in the creator economy. Its top creators out-earn TikTokers, raking in millions of dollars in subscription money and sponsorship deals. 

However, in October, Twitch caught fire for updating its premium revenue share policy, ending its deals with top creators for a 70-30 split, reducing it to a 50-50 split across the board. Many speculated some top live streamers would leave Twitch after their exclusivity contracts end due to its changes in revenue-sharing policies.

The streaming service is now a subject of debate again after announcing a number of divisive “sponsorship experiments” this week which, in a Twitter thread, the organization described as “new ways for brands to fuel streamer earnings.” Passionfruit contributor Charlotte Colombo spoke with multiple Twitch streamers to unpack how they are feeling about the news.


THE HIGHLIGHT

‘Please read the room’: Streaming community rallies against Twitch’s proposed ‘sponsorship experiments’


Hold Hollywood magic in the palm of your hand

Save $305 on the Emmy award-winning GoPro HERO10 Black Creator Edition, an all-in-one content-capturing powerhouse that makes vlogging, filmmaking, and live streaming easier than ever.


ONE GREAT TIP


TOOLS REVIEW

influencers in front of purple background Passionfruit Remix

From 0 to 10,000 followers: Creators share actionable tips to help grow your audience

Having a strategy to rely on will help creators just starting out reach goals that seem stagnant or even impossible.

By Jen Glantz, Passionfruit Contributor


TIPS AND TRICKS

Videographer Niyi Fagbemi discusses his niche, how he monetizes, and his advice for Nigerian creators

‘One thing I’m really passionate about is being able to change the mindsets of people when it comes to how they view Nigeria.’

By Edikan Umoh, Passionfruit Contributor


IN THE BIZ


TIKTOK MADE ME DO IT

Content for Creators.

News, tips, and tricks delivered to your inbox twice a week.

Newsletter Signup

Latest Newsletters

  • 📣 Elon Musk’s ‘Free Speech’ Hellscape

    📣 Elon Musk’s ‘Free Speech’ Hellscape

    CREATOR NEWSLETTER Issue #135 | May 18, 2023 Ever since billionaire Elon Musk took the reins of Twitter for a staggering $44 billion in October 2022, Twitter has transformed into a hub of chaos. It seems every week the platform makes headlines—whether its for the appointment of a new CEO, the launch of Twitter Blue,…

  • 🦸🏿Revolutionizing the World of Black Superheroes

    🦸🏿Revolutionizing the World of Black Superheroes

    CREATOR NEWSLETTER Issue #134 | May 16, 2023 Black superheroes have been around since 1947’s Lion Man, but it took until the ’90s era of Spawn and Blade before this kind of representation went mainstream. Today, thanks to the ubiquity of the Marvel Cinematic Universe, Black superheroes like Sam Wilson, Black Panther, and Luke Cage…

  • 🪧What Creators Can Learn From the Writers Strike

    🪧What Creators Can Learn From the Writers Strike

    CREATOR NEWSLETTER Issue #133 | May 11, 2023 For those who don’t remember the last writers’ strike in 2007, the central issue on the table—brought about by South Park, no less—was how much studios were willing to pay for “new media” content. Back when Netflix still sent you physical DVDs, and “on-demand” movie transactions were…