Three Strikes: The Consequence of a Self-Imposed Creator Shutdown

CREATOR NEWSLETTER


SAG is on strike. WGA has been striking for months now (welcome to the party, y’all). Even Southern California’s hotel unions are on strike, and for real, shame on the outfits who, unable to use AI replacements as a credible threat in the negotiations, have instead just called temp service app InstaWork to undermine union bargaining power. Cute.

Los Angeles minus Hollywood and the tourism trade is hardly a Los Angeles at all; and when combined with crippling heat and the general end of days vibes — or is it the rumble of the Barbenheimer hype train causing those Doomsday fish to start appearing off the coast of Taiwan? — the lights of Tinseltown are faltering.

This is a city where making $70,000 a year constitutes a low-income household. According to the U.S. Bureau of Statistics, as of April 2023, the average screenwriter brings home $69,510 per year. Actors’ median income, per the Department of Labor’s 2021 survey, was $46,902. Both figures are sure to decrease if the studios continue on with their plan of paying bupkis residuals for streaming and replacing background actors with their own AI dopplegangers. The upshot is that soon, LA may be such a deep fake deadzone after humanity is priced out that the dystopian Westworld/Blade Runner future that Hollywood helped normalize becomes a self-fulfilling prophecy. Maybe a few Iger-esque and Zazlov-ian types survive the fallout, but they’ll be left staggering around the shambles of their former lots, the Ozymandiases (Ozymandiasi?) of entertainment. 


THE COMMENTS SECTION


“Look on my Works, ye Mighty, and despair” was actually the title of yesterday’s Netflix shareholders earnings call

Hollywood does not exist in its own little bubble, either geographically or as an industry;  and the nuclear fallout caused by the greed of these behemoth studios are an existential threat. We’re seeing the entire taxonomy of internet creators have to make the impossible choice between continuing down their incredibly hard-earned career trajectory of making content around TV and film online, or standing in solidarity with the unions they are either members of or one day hope to join. The former might get them labeled scabs and affect their current or future eligibility in SAG-AFTRA. The latter would constitute throwing away years–sometimes decades–of work fighting for scraps on the frontlines of an emerging media landscape with no bargaining positions to speak of.

So maybe the last thing we see before the mushroom cloud comes from Hollywood and its pink plastic city is a Barbenheimer double-feature. At least we’ll be going out with a bang.


NOTED BY LON HARRIS

Living in the Gray: When Does Content Creation and Commentary Become Promotion?


Your content deserves a home

Transform your passion for content creation with Squarespace. This all-in-one platform is a must-have for creators looking to move beyond social media and establish a permanent home for their content. Start your free trial plus get 10% off with code PASSIONFRUIT.


IN THE BIZ


COPYRIGHT CONUNDRUMS

tiktok warner music

TikTok’s Warner Music Deal Won’t Solve Creators’ Copyright Woes

TikTok’s latest pact with Warner Music Group may placate a record label seeking more streaming revenue, but it remains to be seen how creator copyright complaints will be impacted.

By J. Clara Chan, Passionfruit Contributor


VIRAL MIMICRY

npc tiktok

Why So Many Creators Are Acting Like Video Game Characters on TikTok

TikTok sensation PinkyDoll made acting like a non-playable video game character (NPC) go viral.

By Leslie Horn Peterson, Passionfruit Contributor


YOUTUBE MADE ME DO IT

Content for Creators.

News, tips, and tricks delivered to your inbox twice a week.

Newsletter Signup

Latest Newsletters

  • Beware the TikTok’s DopplegAIngers

    Beware the TikTok’s DopplegAIngers

    CREATOR NEWSLETTER Issue #228 | April 11, 2024 THE COMMENTS SECTION “Nope. It is not about feeling threatened. It is about the fact that generative AI relies on the work of actual human artists. AI isn’t creating anything, so it is not threatening to creators. It is theft. That’s why we loathe it.” – Drew…

  • The Conspiracy and Camaraderie of the Eclipse

    The Conspiracy and Camaraderie of the Eclipse

    CREATOR NEWSLETTER Issue #227 | April 9, 2024 – Grace Stanley, Deputy Editor PERSONALITIES Can Gambling Content Be Ethical? YouTuber Brian Christopher Is Trying To Find Out ‘I would have hated it if I was ever responsible for encouraging anyone to play beyond their means.’ By Steven Asarch, Passionfruit Contributor → READ THE FULL STORY SPONSORED Build…

  • We’re Feeling Gossipy Right Now

    We’re Feeling Gossipy Right Now

    CREATOR NEWSLETTER Issue #226 | April 4, 2024 THE COMMENTS SECTION “News is just a name the elite gives to power gossip; gossip is how they dismiss the interests of lower classes.“ – James Del, Publisher NOTED BY LON HARRIS When It Comes to Copyright, Creators and AI Play by Different Rules Humans deserve a level…