🐢 TikTok Loves Koopa Troopa

CREATOR ECONOMY NEWSLETTER

Issue #85 | Nov. 22, 2022

TikTok is responsible for creating some of the most viral stars, trends, and dances of the creator economy. TikTok’s most famous, wealthy creators got their start riding the wave of viral trends, including the Renegade, Savage, and now the Koopa Shuffle.

As Passionfruit contributor Steven Asarch explains, one of Mario’s “most famous and abused enemies,” Koopa Troopa, went viral on TikTok this month, setting off a wave of dances and sketches from a variety of TikTok creators. Read more below to get some insight for your next viral video, or even to inspire a new trend of your own creation.

– Grace Stanley, Newsletter Editor

SEEKING A TREND

TikTokers are obsessed with the Koopa Troopa dance trend

One of Mario’s most famous, and abused, enemies went absolutely viral on the app.

By Steven Asarch, Passionfruit Contributor

→ READ THE FULL STORY

Do what you love

Creative Live helps you kickstart your career as a creator with access to over 200 classes taught by world-renowned experts. Explore courses on money and financing, graphic design, videography, entrepreneurship, and more. Join a community of 10+ million creators who are learning real skills to live the life of their dreams.

GET STARTED

ONE GREAT TIP

“Make sure your covers are professional-looking, and take a little time to run your work through an online editor such as Pro Writing Aid. The more polished your work is, the more likely you will get attention.”

—Wattpad creator Tamara Lush on refining content. Read more in our September 2022 interview.

TOOLS REVIEW

What equipment do you need to make ASMR videos?

You just need a passion for ASMR and a few pieces of good equipment to do things right.

By Rachel Kiley, Passionfruit Contributor

READ THE FULL STORY →

TIPS AND TRICKS

Gamer TenZ shares advice for merch, brand deals, and contract negotiation

“Get an agent or someone similar who knows what they are doing.”

By Grace Stanley, Newsletter Editor

READ THE FULL STORY →

IN THE BIZ

  • Celebrities Jake Paul, Paris Hilton, and The Chainsmokers opened submissions for a $1 million creator investment opportunity. 
  • TikTok released the 2022 Discover List, a celebration of 50 influential creators.
  • YouTuber Moriah Elizabeth raised $2.5 million to build an art app with Night Media, the talent management company behind MrBeast’s Feastables. (via Insider)
  • Emma Chamberlain announced an exclusive Spotify podcast deal. (via NBC News)
  • YouTube increased its time limits on licensed music. (via Engadget)
  • Lifestyle and gaming organization Xset signs a robot influencer. (via Tubefilter)
  • Cristiano Ronaldo reached 500 million followers on Instagram. (via Bloomberg)
  • Meta increases privacy measures for teens. (via TechCrunch)

TIKTOK MADE ME DO IT

We’ve been seeing a lot of TikTok’s new voice-changing filter.

Content for Creators.

News, tips, and tricks delivered to your inbox twice a week.

Newsletter Signup

Latest Newsletters

  • 🪧What Creators Can Learn From the Writers Strike

    🪧What Creators Can Learn From the Writers Strike

    CREATOR NEWSLETTER Issue #133 | May 11, 2023 For those who don’t remember the last writers’ strike in 2007, the central issue on the table—brought about by South Park, no less—was how much studios were willing to pay for “new media” content. Back when Netflix still sent you physical DVDs, and “on-demand” movie transactions were…

    By

    Drew Grant

  • 🐟 FishTank Tanks 

    🐟 FishTank Tanks 

    CREATOR NEWSLETTER Issue #132 | May 9, 2023 Reality shows are outlandish by nature. They push absurd personalities into the spotlight and encourage controversial behavior. But while on television, you have to adhere to the FCC’s rules, on the internet, anything is fair game.  That’s been more clear than ever with the rise of FishTank…

    By

    Grace Stanley

  • 🍄 It’s-a Me, Copyright!

    🍄 It’s-a Me, Copyright!

    CREATOR NEWSLETTER Issue #131 | May 4, 2023 Nintendo is having a hell of a year. The Super Mario Bros movie is the biggest hit of the year, and the latest adaption in the Legend of Zelda series, Tears of the Kingdom, will release on May 12. Many fans are excited to make videos reacting…

    By

    Grace Stanley