🕹️ TikTok Mega-Star Launches Web3 Gaming Company

CREATOR ECONOMY NEWSLETTER


Like most ventures on the blockchain, play-to-earn gaming has been met with a lot of skepticism. In addition to the environmental impact and volatility of the crypto market at-large, gamers have brought up concerns unique to play-to-earn gaming. Critics say these games are costly to enter, have minimal gains, and promote exploitative lending practices between “managers” who can afford the NFTs needed to start playing and “scholars” who borrow them. Managers often receive a sizable percentage of the revenue that scholars generate in-game, and many have likened the arrangement to a “Ponzi scheme.”

Still, Web3 evangelists believe that, over time, play-to-earn games will allow dedicated players to better monetize their passions. TikTok mega-star Michael Le is one of these believers, and he has channeled that optimism into a new crypto-based gaming platform, Joystick. Instead of taking a percentage of players’ revenue, Joystick aims to rent NFTs out for a flat monthly fee while gamers keep 100% of what they earn in-game. Le and his co-founder Robin DeFay hope they can assuage users’ fears with its team of blockchain vets and create a pay-to-earn gaming platform that maximizes earnings. While much remains to be seen, Le and DeFay spoke with Passionfruit reporter Grace Stanley about their vision and excitement for blockchain-based gaming.


NEW FRONTIERS

TikToker Michael Le enters Web3 with new crypto-based gaming start-up Joystick

“For any influencer that wants to be a part of it, I think they need to educate themselves first before doing anything because it’s a very unregulated space.”

By Grace Stanley, Passionfruit Reporter

Michael Le and Robin Defay

THE HIGHLIGHT

Pakistan Social Media Bans

Creators in Pakistan struggle against the country’s unpredictable social media bans

Social media has given working-class creators new opportunities, but bans have thrown stability into question.

By Anmol Irfan, Passionfruit Contributor


TIPS AND TRICKS

Zoi Lerma

TikToker Zoi Lerma shares how she keeps up with her 5.6 million followers

 “There are millions of people everyday showing off their work and talents, so why shouldn’t you?”

By Grace Stanley, Passionfruit Reporter


IN THE BIZ

  • Linktree is the most popular link-in-bio tool among Instagram creators. (via Insider)
  • A controversial bill in California may soon allow parents to sue social media companies for getting children “addicted” to their products. The bill has passed in the state Assembly and is now being considered in the state Senate. (via AP)
  • An OnlyFans creator shared the unconventional way she got her Instagram account back and what she learned about the app’s internal review system.

TIKTOK MADE ME DO IT

A quick finger-crocheting tutorial for the cutest summer bag!

Content for Creators.

News, tips, and tricks delivered to your inbox twice a week.

Newsletter Signup

Latest Newsletters

  • Y’all are quite busy this year

    Y’all are quite busy this year

    CREATOR NEWSLETTER Issue #310 | Jan. 28, 2025 – James Del, Publisher CULTURE Creators Can Now Apply To Cover the White House Leavitt pushed for creators in the briefing room before joining the White House. By John-Michael Bond, Deputy Editor → READ THE FULL STORY SPONSORED Be Your Biggest Stan, Make Your Own Stanley Your logo, your face, your name, your…

  • Bison Coats at The Internet’s Inauguration

    Bison Coats at The Internet’s Inauguration

    CREATOR NEWSLETTER Issue #309 | Jan. 23, 2025 This week, I was in DC for both the People’s March and the Inauguration, and it felt like stepping into a parallel universe compared to the last time. Eight years ago, the atmosphere at Trump’s first inauguration was dark and heavy, even for those who had gotten…

  • TikTok Secrets Exposed

    TikTok Secrets Exposed

    CREATOR NEWSLETTER Issue #308 | Jan. 21, 2025 January 19 was supposed to be the day TikTok closed forever in the United States. The US government decided that the video-hosting platform threatened national security and must be sold away from Chinese company ByteDance. Before its fond farewell, many creators fearing losing their platforms chose to have one…