📈 Top Executives Share Predictions for 2023

CREATOR ECONOMY NEWSLETTER

Issue #98 | Jan. 5, 2023

Seismic shifts rattled the creator economy in 2022. The rise of BeReal, AI-driven tech, VidCon’s return, and splashy creator-owned businesses like MrBeast’s Feastables all left their mark on the scene. We witnessed the tumultuous fall of TikTok’s creator fund, creator-backed crypto projects, TikTok-rival Triller, and even Twitter after Elon Musk’s controversial takeover. With an economy headed for a looming recession, we witnessed industry-wide layoffs and dwindling advertising spending, leading creators to brace for an uncertain 2023.

While no one can predict the future, we can certainly always benefit from debating ongoing trends with our peers. Passionfruit spoke with a variety of top agents, co-founders, CEOs, and other executives from companies like Snap, Discord, Pinterest, Wattpad, Linktree, Skillshare, Creative Artist’s Agency (CAA), and more to seek their opinions on what creators should be paying attention to in 2023.

– Grace Stanley, Newsletter Editor

FROM THE INSIDE

Top creator economy CEOs, agents, and business leaders share predictions for 2023

Business leaders at Snap, Pinterest, Discord, Linktree, and more share what they are paying attention to.

By Grace Stanley, Newsletter Editor

→ READ THE FULL STORY

Become a speed demon with the fastest keyboard on the market

The next stage of keyboard evolution is here. The Razer Huntsman lineup has redefined the boundaries of precision and speed for a performance you’ve never seen before. Learn more about each Huntsman to find your weapon of choice.

GEAR UP

ONE GREAT TIP

“When we bring talent on to the show we ask questions like, are they multi-hyphenate? Can they do more than just one thing? Are they more than just a one-trick pony? Do they have a voice or POV as diverse as Gen Z? Are they relatable and authentic?”

—Fallen Media co-founder Sol Betesh shares what he looks for in creators to partner with. Read more in our April 2022 interview.

SEEKING A TREND

The ‘Tumblrification’ of social media

TikTok and Twitter are starting to feel a lot like Tumblr.

By Charlotte Colombo, Passionfruit Contributor 

READ THE FULL STORY →

IN THE BIZ

  • Twitch crashed twice this week, prompting complaints from creators.
  • YouTube will give 45% of short-form video revenue to creators starting in February 2023.
  • YouTube also updated its profanity demonetization policy, sparking concern from creators. (via Tubefilter)
  • TikTok and IMDb are partnering to create in-app description pages for movies and TV shows. (via Tubefilter)
  • TikTok also added thumbnails for video scrubbing. (via TechCrunch)
  • Twitter is adding long-awaited advanced mobile search features. (via TechCrunch)
  • Over the holidays, 16 U.S. states banned TikTok on work-related devices. (via Wired)
  • TikTok is facing scrutiny for extremist content under the Jan. 6 investigative committee. (via Rolling Stone)
  • YouTube star Andrew Callaghan of Channel 5 is catching attention for his new HBO documentary which dropped on Dec. 30. (via Esquire)
  • OnlyFans is investing in safe-for-work content. (via Tubefilter)

TIKTOK MADE ME DO IT

Mobile-only carousel posts are a must try—especially for wholesome storytelling.

Content for Creators.

News, tips, and tricks delivered to your inbox twice a week.

Newsletter Signup

Latest Newsletters

  • The Cost of a Free Trip

    The Cost of a Free Trip

    CREATOR NEWSLETTER Issue #326 | March 25, 2025 – Liz Plank, Passionfruit Contributor PERSONALITIES What Happens When Snark Takes Over Your Community? Ethan Klein is in an all-out war with his former fans and they aren’t backing down. By Steven Asarch, Passionfruit Contributor → READ THE FULL STORY SPONSORED Take back your online privacy with Proton Pass The end-to-end encrypted password manager…

    By

    Liz Plank

  • Twitch’s Shield Mode Is Troll Armor

    Twitch’s Shield Mode Is Troll Armor

    CREATOR NEWSLETTER Issue #325 | March 20, 2025 – Taylor Lorenz, Passionfruit Contributor CULTURE In Defense of the White House Influencer When personal branding meets public service, the lines get blurred. By Andrew Fiouzi, Passionfruit Contributor → READ THE FULL STORY SPONSORED Get started on those taxes Hard to believe it’s almost tax time already, but for a whole host of reasons…

    By

    Taylor Lorenz

  • They Can’t Take Our Souls

    They Can’t Take Our Souls

    CREATOR NEWSLETTER Issue #324 | March 18, 2025 – Liz Plank, Passionfruit Contributor PLATFORMS Twitch CEO Defends Controversial Banning Rules Is his reasoning good enough? By Charlotte Colombo, Passionfruit Contributor → READ THE FULL STORY SPONSORED There’s a new group of creators shaping the industry. They’re the ones making content for businesses and professionals—and seeing big payoffs. In fact, Teachable’s recent report showed…

    By

    Liz Plank