🌿 WeedTubers Unite

CREATOR ECONOMY NEWSLETTER


Happy 4/20 y’all. Blaze it. 🔥

Cannabis has become much more acceptable today than in years past, with the United Nations estimating over 209 million people smoke grass. But while smoke shops and dispensaries open in legal states around the country at a record rate, the online space isn’t keeping up—especially on YouTube. 

YouTubers who create cannabis content, colloquially referred to as “weedtubers,” told Passionfruit they struggle to make monetized content and understand their platform’s harsh, ad-focused environment. They said demonetization is seemingly sporadically enforced when it comes to drug-related videos.

Still, WeedTubers keep on rolling. They shared their tips for how creators can stay stoned online. Read more below.


THE HIGHLIGHT

What it’s really like to be a WeedTuber


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ONE GREAT TIP


NEW FRONTIERS

What creators need to know about the 2023 Snap Partner Summit

At its latest summit, Snap unveiled a new advertising revenue-sharing program that left creators with lingering questions.

By Charlotte Colombo, Passionfruit Contributor


SEEKING A TREND

Instagram is squaring up against ‘link in bio’ businesses, but experts and creators remain divided

‘I’ve already canceled my Linktree subscription.’

By Charlotte Colombo, Passionfruit Contributor


IN THE BIZ


TIKTOK MADE ME DO IT

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