šŸ’µ What Can We Learn From TikTokā€™s Richest Creators?

CREATOR ECONOMY NEWSLETTER


As a relatively new platform, TikTok is still a wild west of sorts in the content creation game and has a reputation for reach over reward. Its monetization potential hasnā€™t stacked up to YouTubeā€™s just yet, but its active userbase is a behemoth, surpassing over 1.5 billion in 2022. 

Due to the massive amount of eyeballs on the platform, some TikTokers are raking in millions of dollars from brand deals, merchandising, and other business ventures made possible by their newfound audiences. 

Not everyone is so luckyā€”so what does it take to become one of the richest TikTokers? As Passionfruit contributor Rachel Kiley explains this week in our first Passionfruit story of 2023, there are plenty of lessons to learn from the wins, controversies, and luck of top-earning TikTokers.


TOOLS REVIEW

10 of the richest TikTokers and what their success can teach us


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ONE GREAT TIP


TIPS AND TRICKS

TikTokā€™s ā€˜beauty bestieā€™ Sarah Palmyra breaks down her ethos for recommending products to followers

ā€œMore often than not, I’ll be able to suss out whether or not this is actually just a marketing tactic.ā€

By Grace Stanley, Newsletter Editor


IN THE BIZ


TIKTOK MADE ME DO IT

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