💰 What Can We Learn From YouTube’s All-Time Top Earners?

CREATOR ECONOMY NEWSLETTER


Top-earning YouTubers rake in millions of dollars each year from brand deals, merchandising, and launching product lines. 

While TikTok won the attention of many Gen Zers, the top earner on TikTok in 2021, Charli D’Amelio, only earned $17.5 million. That’s less than what the top nine YouTube monetizers made in 2021. 

With that monetization potential, YouTube will likely hold its stake and continue to grow in the new year. This week, Passionfruit contributor Rachel Kiley takes a look at the numbers behind YouTube’s top earners, assessing how they got there and what we can learn from their stories.


TOOLS REVIEW

10 of the top-earning YouTubers of all time—and what we can learn from them

Jake Paul, Markiplier, and Mr. Beast in front of green to blue gradient YouTube background Passionfruit Remix

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ONE GREAT TIP


THE HIGHLIGHT

What the Sophia Rosing case reveals about racism and the viral economy of Black trauma

It is essential for creators to unpack how virality around an incident of hate is profitable for social media platforms.

By Prince Shakur, Passionfruit Contributor


TIPS AND TRICKS

Personality-driven content creator Sol Carlos discusses the importance of spontaneity

“You don’t need a fancy camera, an extensive, elaborate set, or a fancy outfit to go viral. You only need a memorable personality.”

By Grace Stanley, Newsletter Editor


IN THE BIZ


TIKTOK MADE ME DO IT

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