Personal Finance TikTok Is No Boys ClubCREATOR ECONOMY NEWSLETTER
Issue 64 | September 1, 2022
Personal finance can be a difficult subject to understand, and financial content has historically catered to men. According to one study, language around financial advice for men and women differ greatly. Traditional finance media often frames women as âexcessive shoppersâ who need to cut their spending and men as investors who need to grow their wealth.
Women on TikTok are trying to change this narrative by making personal finance videos that are accessible, understandable, and geared toward other women. They create content about investing, paying off debt, cryptocurrency, and more. These TikTokers aim to create spaces and opportunities for marginalized people to become more financially literate. Passionfruit contributor Natasha Breu spoke with some of these creators about how theyâre helping people figure out their finances on the platform.
â Daysia Tolentino, Passionfruit Editor
TOKWATCH
These female creators are demystifying personal finance on TikTok
Personal finance is no longer a âboys club.â
By Natasha Breu, Passionfruit Contributor
THE HIGHLIGHT
EXCLUSIVE: Internet personality Chris Chan did not escape from jail, despite viral rumors
Christine Chandlerâs alleged âescapeâ quickly became a meme online.
By Steven Asarch, Passionfruit Contributor
IN THE BIZ
- Substack is scaling back on cash advances and cutting its healthcare subsidy for writers. (via The Information)
- Sony Music Entertainment sued Triller for breach of contract and copyright infringement, alleging that the app stopped paying licensing fees in March. This is the second lawsuit in a month against Triller, after Swizz Beatz and Timbaland sued for lack of payment after the platformâs acquisition of their battle show Verzuz. (via Variety)
- Snap is laying off 20% of its staff, amounting to over 1,200 people. It is also cutting its Snap Originals. (via The Hollywood Reporter)
- Creator economy company Spring, formerly known for its clothing merchandise as Teespring, is struggling with its rebrand. Creators report late payments and low quality merch, while employees share insight into internal dysfunction. (via Insiderâpaywalled)
- Twitterâs plans to create an OnlyFans competitor were canned after internal researchers determined that the platform was insufficient in detecting child sexual exploitation and non-consensual images, according to leaked documents. (via the Verge)
- After recent controversy over its attempt to compete with TikTok, Instagram announced new tests to help users see more of what they want, including a âFavoritesâ feature to prioritize accounts in your feed, sensitive content controls, a âNot interestedâ button for suggested posts, and more.
TIKTOK MADE ME DO IT
A dream built-in home bar.
