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CREATOR ECONOMY NEWSLETTER Issue 55 | August 2, 2022 Ninja is one of the most prolific streamers in the world, with a whopping 18.3 million followers on Twitch. The scale of his success is aspirational for many creators, but it came after years of grinding and working up to 18 hours a day. Now, he…

CREATOR ECONOMY NEWSLETTER Issue 54 | July 28, 2022 Webtoon is booming in popularity, and it’s offering a number of different monetization options for its popular creators. Independent artists are producing stories historically left out of mainstream comics and finding engaged audiences that allow them to make decent money off of their work. Passionfruit reporter…

CREATOR ECONOMY NEWSLETTER Issue 53 | July 26, 2022 It can be difficult to break through a crowded niche, especially for food creators. Sometimes, you have to make sacrifices—like Sonny Hurrell, who has graciously sacrificed his fridge for the sake of the content! From doing martial arts with his fridge to putting googly eyes on…

CREATOR ECONOMY NEWSLETTER Issue 52 | July 21, 2022 TikTok can make stars out of small businesses. Users love feeling like they’re supporting an independent entrepreneur in their journey to profitability and success. However, virality and hype on TikTok can come fast, and sometimes business owners try to meet that demand too quickly without the…

CREATOR ECONOMY NEWSLETTER Issue 51 | July 19, 2022 It’s no secret that BookTok has a strong influence on consumers, but as the saying goes, with great power comes great responsibility. One of the most popular genres is the sad girl novel, which coincides with the Fleabag era that was popularized on the platform last…

CREATOR ECONOMY NEWSLETTER Issue 50 | July 14, 2022 The travel industry, like so many industries, has had to reckon with its lack of diversity over the past few years. As a result, travel influencers of color have made space for themselves in a space that has historically excluded them and encouraged other marginalized travelers…

CREATOR ECONOMY NEWSLETTER Issue 49 | July 12, 2022 TikTok’s cannamoms have been celebrated for their mission to break the stigma around mothers who smoke weed. A search for the hashtag #cannamom once garnered countless videos that racked up millions of views. However, in recent months, the platform has completely banned #cannamom, which was a…

CREATOR ECONOMY NEWSLETTER Issue 48 | July 7, 2022 Online content featuring children has been criticized since the days of the earliest mommy bloggers. However, it seems like audiences have become more fatigued by and critical of family content. This is likely, in part, due to the various controversies around YouTube’s biggest families like the…

CREATOR ECONOMY NEWSLETTER Issue 47 | June 30, 2022 We’re continuing with our VidCon takeaways today, with Passionfruit reporter Grace Stanley writing about the best advice and tools they saw at the conference. In case you missed the Tuesday newsletter, you can find it here. In it, you’ll find how creators mitigate burnout and how…

CREATOR ECONOMY NEWSLETTER Issue 46 | June 28, 2022 Happy Tuesday! Beginning today, we’ll be bringing you two newsletters per week (although, as a programming note, we will be skipping July 5 to account for the holiday). This week, we’re sharing some of our dispatches from VidCon, which returned to Anaheim after three years away…