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Death Before Taxes: A Creator’s Choose Your Own Adventure
CREATOR NEWSLETTER Issue #222 | March 21, 2024 THE COMMENTS SECTION “So wild that the IRS knows that my job is being a content creator like that’s so embarrassing.” – Drew Grant, Editorial Director NOTED BY LON HARRIS The Promise and Dangers of Influencer Journalism As mainstream media collapses, creators are filling in the gap.…
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Creators Are Embracing Reality TV. Should They Reconsider?
CREATOR NEWSLETTER Issue #221 | March 19, 2024 – Grace Stanley, Deputy Editor PERSONALITIES MrBeast Warns Aspiring Creators to Not Quit Their Day Jobs ‘For every creator that makes it, thousands don’t.’ By Charlotte Colombo, Passionfruit Contributor → READ THE FULL STORY SPONSORED IN THE BIZ PERSONALITIES Congressman Jeff Jackson Is Getting Rightfully Roasted on TikTok…
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The War of Art – A SXSW Dispatch
CREATOR NEWSLETTER Issue #220 | March 14, 2024 THE COMMENTS SECTION “The counterfeit innovator is wildly confident. The real one is scared to death.” – James Del, Publisher NOTED BY LON HARRIS How X Could Make Itself More Creator-Friendly Some big changes are required for the company’s latest pivot. By Lon Harris, Passionfruit Contributor → READ…
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Tik(tok) Tik(tok)…Boom Goes the Creator Economy
CREATOR NEWSLETTER Issue #219 | March 12, 2024 THE COMMENTS SECTION “Congress managing to agree to ban TikTok, but NOT to raise minimum wage, insist on a ceasefire or literally anything worthwhile looks almost funny at first. What incompetence! But it’s not that. TikTok is being used to organize and spread news in real time.…
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Imagining a Post-TikTok World
CREATOR NEWSLETTER Issue #218 | March 7, 2024 THE COMMENTS SECTION “This bill is an outright ban of TikTok, no matter how much the authors try to disguise it. This legislation will trample the First Amendment rights of 170 million Americans and deprive 5 million small businesses of a platform they rely on to grow…
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YouTube Fires Unionized Workers …Plus, our SXSW Meet Up!
CREATOR NEWSLETTER Issue #217 | March 5, 2024 THE COMMENTS SECTION “We have been fighting for years now to get Google, one of the most powerful and well-resourced companies in the world, to negotiate with us so that we could make a living in exchange for the work we do to make their products better.…
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An Apology from the AI Behind the House of Wonka Event
CREATOR NEWSLETTER Issue #216 | February 29, 2024 THE COMMENTS SECTION “PLEASE CAST ME IN THIS. (like a movie based on this story, not the actual thing. Actually, no, either is fine)” – Drew Grant, Editorial Director NOTED BY LON HARRIS With Superheroes on the Decline, Could Hollywood Turn To Fanfic Next? How online creators…
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How Much Money Do Influencers Actually Make?
CREATOR NEWSLETTER Issue #215 | February 27, 2024 THE COMMENTS SECTION “So for the people who think I’ve made 80-something-thousand, a hundred thousand, three hundred thousand — I am so sorry to disappoint you, but the actual number is nowhere near.“ – Grace Stanley, Deputy Editor PERSONALITIES Freedom to Tweet or Freedom to Delete? The…
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Creators, Please Don’t Only Hire Your Friends
CREATOR NEWSLETTER Issue #214 | Feb. 22, 2024 – Grace Stanley, Deputy Editor PLATFORMS YouTube Is America’s #1 Streamer. What Happens Next? Hollywood is having trouble distinguishing between “creators” and “creatives.” By Lon Harris, Passionfruit Contributor → READ THE FULL STORY SPONSORED Udemy’s flash sale ends at midnight PT tonight! Get steep discounts across their entire…
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Sorry Not Sorry: The Mislabeled Trope of the YouTube Apology
CREATOR NEWSLETTER Issue #213 | February 20, 2024 THE COMMENTS SECTION “Y’all, we need to put together a YouTuber apology/response video bingo.” – Drew Grant, Editorial Director CULTURE The Streamer Awards Made Me Feel Too Old for Twitch There were so many faces and moments that I didn’t recognize at all. By Steven Asarch, Passionfruit…
