The Twitch Streamers and Insta Baddies of the MCU

CREATOR NEWSLETTER

Issue #237 | May 14, 2024

Good afternoon everyone! Today, we have not one, but two stories about Marvel. In one case, Marvel hit an anonymous Instagram creator with a DMCA subpoena to unveil their identity, after they leaked unreleased footage of the upcoming “Captain America” movie. Kind of wild. In another story from this week, the studio had to ferociously backtrack after creators spoke out about a policy that forbade them from saying negative things about the upcoming game “Marvel Rivals” if they signed up for early access.

Once a simple “pocket-size studio” by comic book writer Stan Lee, Marvel is now Disney’s prize behemoth of ticket sales, merchandise, action figures, games, and fans willing to overlook bad CGI. And unfortunately, while it rakes in billions, the overworked creators and artists who make its success possible tend to be left behind.

But arguably, creators now have unprecedented social power and leverage in the entertainment industry. While Grandpa Disney might act like the MCU is some kind of timeless classic commodity, it’s clear that it can’t survive without Twitch streamers and Insta baddies giving it relevance. Disney can afford a lot of things (like raises), but it can’t afford to completely alienate creators.

– Grace Stanley, Deputy Editor

CULTURE

‘Marvel Rivals’ Contract Teaches Creators an Important Lesson

A non-disparagement clause in a contract for creators by ‘Marvel Rivals’ went viral this week.

By Steven Asarch, Passionfruit Contributor

marvel rivals logo next to video game characters

→ READ THE FULL STORY

Wake up to the latest creator news

The creator economy is changing fast. Stay in the know with daily news from the creator industry’s most trusted source: Tubefilter.


From exclusive interviews to global YouTube charts, Tubefilter has everything creators need to stay on top of the latest trends, platform updates, and breaking news stories.

SUBSCRIBE NOW

IN THE BIZ

TIPS & TRICKS

What Is the Freelancers Union? A Guide for Creators

If you’re considering joining the Freelancers Union, here’s what you need to know.

By Rachel Kiley, Passionfruit Contributor

READ THE FULL STORY →

freelancers union - featured image, two hands reaching out from computers to join together over the union logo

PLATFORMS

anonymous creator in hoodie with marvel imagery in the background

Marvel Subpoenas Instagram To Unmask Anonymous Creator Known for Movie Leaks

The identity of movie scoop creator CanWeGetSomeToast might be revealed.

By Charlotte Colombo, Passionfruit Contributor

READ THE FULL STORY →

JOB BOARD

YOUTUBE MADE ME DO IT

This week on the Reactorverse Podcast, the Shermkage himself joins to chat about his channel, Re:Animated, focusing on anime and animation. Sherm shares his history with the medium, how it helped him find his tribe in content creation, and offers insight on managing a multi-talent channel while considering everyone’s needs — including his own.

Don’t forget to subscribe to the Passionfruit YouTube channel so you don’t miss an episode.

Copyright © 2024 Passionfruit, All rights reserved.

You are receiving this email because you signed up to get the latest tips, tricks,
and trends in the creator economy from Passionfruit.

Have an idea for our next big story or want to get featured? Email us at tips@passionfru.it

Don’t want to hear from us anymore?
Click here to unsubscribe 

To view in your browser click here 

Content for Creators.

News, tips, and tricks delivered to your inbox twice a week.

Newsletter Signup

Latest Newsletters

  • Twitch Guts Highlight Archives

    Twitch Guts Highlight Archives

    CREATOR NEWSLETTER Issue #317 | Feb. 20, 2025 – John-Michael Bond, Deputy Editor PERSONALITIES MrBeast Gets Candid With The Diary of a CEO Podcast: ‘This Is Killing Me’ ‘I work every hour my eyes are awake.’ By Charlotte Colombo, Passionfruit Contributor → READ THE FULL STORY SPONSORED Get started on those taxes Hard to believe it’s almost tax time already, but for…

    By

    John-Michael Bond

  • A Lighthouse Flickers on in Venice

    A Lighthouse Flickers on in Venice

    CREATOR NEWSLETTER Issue #316 | Feb. 18, 2025 – James Del, Publisher PLATFORMS A New YouTube Scam Is Taking Over Creators’ Channels One victim was a creator with 500k subscribers. By Charlotte Colombo, Passionfruit Contributor → READ THE FULL STORY SPONSORED AI’s Hidden Opportunity While Wall Street buzzes about AI’s $80 trillion future, one company quietly leads the charge. This Stock Advisor…

    By

    James Del

  • The Female Creator Safety Tax

    The Female Creator Safety Tax

    CREATOR NEWSLETTER Issue #315 | Feb. 13, 2025 – Taylor Lorenz, Passionfruit Contributor  CULTURE The Brain Rot Words List Challenge Highlights Zoomer Dadaism On TikTok The kids are wonderful absurdists. By Steven Asarch, Passionfruit Contributor → READ THE FULL STORY SPONSORED AI’s Hidden Opportunity While Wall Street buzzes about AI’s $80 trillion future, one company quietly leads the charge. This Stock Advisor…

    By

    Taylor Lorenz