The Twitch Streamers and Insta Baddies of the MCU

Issue #237 | May 14, 2024

Good afternoon everyone! Today, we have not one, but two stories about Marvel. In one case, Marvel hit an anonymous Instagram creator with a DMCA subpoena to unveil their identity, after they leaked unreleased footage of the upcoming “Captain America” movie. Kind of wild. In another story from this week, the studio had to ferociously backtrack after creators spoke out about a policy that forbade them from saying negative things about the upcoming game “Marvel Rivals” if they signed up for early access.

Once a simple “pocket-size studio” by comic book writer Stan Lee, Marvel is now Disney’s prize behemoth of ticket sales, merchandise, action figures, games, and fans willing to overlook bad CGI. And unfortunately, while it rakes in billions, the overworked creators and artists who make its success possible tend to be left behind.

But arguably, creators now have unprecedented social power and leverage in the entertainment industry. While Grandpa Disney might act like the MCU is some kind of timeless classic commodity, it’s clear that it can’t survive without Twitch streamers and Insta baddies giving it relevance. Disney can afford a lot of things (like raises), but it can’t afford to completely alienate creators.

– Grace Stanley, Deputy Editor

CULTURE

‘Marvel Rivals’ Contract Teaches Creators an Important Lesson

A non-disparagement clause in a contract for creators by ‘Marvel Rivals’ went viral this week.

By Steven Asarch, Passionfruit Contributor

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IN THE BIZ

YouTube CEO Neil Mohan published an op-ed making the case for YouTubers to be considered for the Emmy Awards.
According to leaked screenshots, TikTok is testing AI-generated search results.
In a shocking turn of events, Jack Dorsey, Twitter’s former CEO, has distanced himself from Bluesky, the Twitter alternative platform he helped create.
UK regulator Ofcom is calling on social media platforms to enforce stricter social media age checks and “tame toxic algorithms.”

TIPS & TRICKS

What Is the Freelancers Union? A Guide for Creators

If you’re considering joining the Freelancers Union, here’s what you need to know.

By Rachel Kiley, Passionfruit Contributor

READ THE FULL STORY →

PLATFORMS

anonymous creator in hoodie with marvel imagery in the background

Marvel Subpoenas Instagram To Unmask Anonymous Creator Known for Movie Leaks

The identity of movie scoop creator CanWeGetSomeToast might be revealed.

By Charlotte Colombo, Passionfruit Contributor

READ THE FULL STORY →

JOB BOARD

Table Rock Management is looking for a video editor.
Netflix is looking for a social manager.
WNBA team Los Angeles Sparks is looking for a videographer/video editor.
TikTok is looking for a content strategy manager.

YOUTUBE MADE ME DO IT

This week on the Reactorverse Podcast, the Shermkage himself joins to chat about his channel, Re:Animated, focusing on anime and animation. Sherm shares his history with the medium, how it helped him find his tribe in content creation, and offers insight on managing a multi-talent channel while considering everyone’s needs — including his own.

Don’t forget to subscribe to the Passionfruit YouTube channel so you don’t miss an episode.