CREATOR NEWSLETTER
Issue #308 | Jan. 21, 2025
January 19 was supposed to be the day TikTok closed forever in the United States. The US government decided that the video-hosting platform threatened national security and must be sold away from Chinese company ByteDance. Before its fond farewell, many creators fearing losing their platforms chose to have one last hurrah and air out their TikTok secrets.
However, the app was only down for 16 hours, with Trump pushing the sale back at least 75 days, leading to these confessionals staying up much longer than creators thought.
The most popular format featured a Family Guy clip in which patriarch Peter Griffin shares a hot take while drowning. Influencers from all across genres shared their darkest TikTok secrets over Peter’s voice. Some were clearly not that serious.
People confessed their sketch characters weren’t real and that seemingly spontaneous interviews were scripted. Someone admitted they never actually used specialty ice cubes in their cooking videos.
Even TikTok’s original viral star Charli D’Amelio got in on the action. The creator confessed that in a 2020 viral video, she wasn’t smoking “an anxiety pen.” D’Amelio also admitted she still has no idea what an “anxiety pen” even is.
However, others received much more attention, testing the strength of their parasocial relationships.
– Steven Asarch, Passionfruit Contributor
PLATFORMS
…And TikTok Is Back Again (For Now)
But for how long?
By Charlotte Colombo, Passionfruit Contributor
SPONSORED
Stop Eating Plastic When You Cook
Let’s face it…pretty much everything is leaching plastic into our bodies. Caraway Home founder Jordan Nathan got “Teflon Flu” (a real thing, Google it) and set out to change that unfortunate reality, at least in your kitchen (and his). Everything they make is toxic free and non-stick, and their 5 year anniversary collection looks incredible. Check them out.
IN THE BIZ
- X is introducing a dedicated vertical video feed for US users.
- The 1 Billion Followers Summit in Dubai attracted nearly 15,000 attendees.
- Meta will allow users to link their WhatsApp accounts with Instagram and Facebook.
- Elon Musk is beefing with gaming YouTuber Asmongold.
PLATFORMS
Instagram Introduces Edits, a CapCut-Style Editing App
The timing is more than a little suspicious.
By Charlotte Colombo, Passionfruit Contributor
CULTURE
Creators Find Themselves Embroiled In Drake, UMG Lawsuit
According to the lawsuit, UMG launched a campaign to make ‘Not Like Us’ go viral.
By Charlotte Colombo, Passionfruit Contributor
JOB BOARD
- Coach is looking for a Video Editor.
- The NHL is looking for a Video Editor.
- Cleo Abram is looking for an Animator.
- Great Big Story is looking for a Youtube Channel Strategist.
WHAT WE’RE WATCHING
Passionfruit’s Reactorverse podcast is back for 2025 with double the guests, Igli and Corey, repping their collective group of friends known as the Raggedy Pack.
Starting out as chat friends over a mutual love of video games, the Raggedy Pack eventually formed their own reaction channel as a next venture to share time together. Check out our chat with them below!
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