CREATOR NEWSLETTER
Issue #285 | Oct. 29, 2024
Donning a camouflage Vikings hat, vice presidential candidate and Minnesota Governor Tim Walz has decided to take a page out of creators’ playbooks.
Joined this past Sunday on Twitch by Representative Alexandria Ocasio-Cortez, known for her record-breaking streams in the past, Walz played as the Vikings on “Madden NFL 25” and ran into pedestrians in “Crazy Taxi,” all while chatting about the upcoming election next week.
The Harris campaign’s latest social media effort targets young men, seeking to narrow the significant gap in support among this demographic. To put this into perspective, recent polling data reveals a notable disparity: 69% of women aged 18-29 prefer Harris, whereas only 45% of young men share the same sentiment. This stark contrast underscores a gender difference that surpasses those observed in every other voter group.
Trump has also been targeting influencers popular with young men, like Logan Paul and Adin Ross. Perhaps that’s why the Washington Post reported this weekend that political campaigns are pouring millions of dollars into influencer marketing. For better or worse, politicians are finally recognizing the immense power creators possess, and only next Tuesday will tell how these strategies will pay off.
– Grace Stanley, Deputy Editor
PLATFORMS
Instagram Lowers Video Quality For Unpopular Videos
Creators are speaking out against Instagram for reducing the quality of less popular videos.
By Charlotte Colombo, Passionfruit Contributor
SPONSORED
Passionfruit Readers: Get Up To $100 in TikTok Advertising Credits
Newsflash: TikTok ads work for small businesses and creators. Whether you’re trying to grow your audience on platform, build an email list off platform, or sell your own products, TikTok has an entire suite of products for targeting, engaging, and converting new fans and loyal followers. Sign up now and get up to $100 in additional advertising credits when you fund your account through this link.
IN THE BIZ
- A recent investigation explored paid “sound campaigns” on TikTok.
- TikTok announced that it would make its STEM feed accessible to all users across the US, UK, and Ireland.
- A decentralized short-form video app and TikTok alternative called Loops opened signups this week.
- Despite vtubers garnering more attention than ever, viewership is down 1.5% in Q3.
PLATFORMS
TikTok, Meta, and Google Face Child Safety Lawsuits in the US
Do social platforms stand a chance against these child safety lawsuits?
By Charlotte Colombo, Passionfruit Contributor
TIPS & TRICKS
The Best Audio Editing Software For Any Budget and Skill Level
When assembling a podcast or other audio project by yourself, recording audio is just the start.
By merritt k, Passionfruit Contributor
UPCOMING EVENTS
- Buffer Festival is Nov. 1-2 in Toronto, Canada.
- ComplexCon is Nov. 16-17 in Las Vegas, Nevada.
- Digital Marketing World Forum is Nov. 26-27 in Amsterdam, Netherlands.
- Creator Economy Live is Feb. 4-5 in Las Vegas, Nevada.
WHAT WE’RE WATCHING:
Check out this video by Passionfruit intern Lour Drick about AI voice impersonation. 👀
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