Tim Walz Takes on Twitch

CREATOR NEWSLETTER


Donning a camouflage Vikings hat, vice presidential candidate and Minnesota Governor Tim Walz has decided to take a page out of creators’ playbooks.

Joined this past Sunday on Twitch by Representative Alexandria Ocasio-Cortez, known for her record-breaking streams in the past, Walz played as the Vikings on “Madden NFL 25” and ran into pedestrians in “Crazy Taxi,” all while chatting about the upcoming election next week.

The Harris campaign’s latest social media effort targets young men, seeking to narrow the significant gap in support among this demographic. To put this into perspective, recent polling data reveals a notable disparity: 69% of women aged 18-29 prefer Harris, whereas only 45% of young men share the same sentiment. This stark contrast underscores a gender difference that surpasses those observed in every other voter group.

Trump has also been targeting influencers popular with young men, like Logan Paul and Adin Ross. Perhaps that’s why the Washington Post reported this weekend that political campaigns are pouring millions of dollars into influencer marketing. For better or worse, politicians are finally recognizing the immense power creators possess, and only next Tuesday will tell how these strategies will pay off.


PLATFORMS

Instagram Lowers Video Quality For Unpopular Videos

Single panel graphic with five hands holding up cell phone with blank screens. There is a blur over some of the phone screens. The Instagram logo is overlaid over the middle phone screens creating a knockout design effect.

Passionfruit Readers: Get Up To $100 in TikTok Advertising Credits

Newsflash: TikTok ads work for small businesses and creators. Whether you’re trying to grow your audience on platform, build an email list off platform, or sell your own products, TikTok has an entire suite of products for targeting, engaging, and converting new fans and loyal followers. Sign up now and get up to $100 in additional advertising credits when you fund your account through this link.


IN THE BIZ


PLATFORMS

TikTok, Meta, and Google Face Child Safety Lawsuits in the US

Do social platforms stand a chance against these child safety lawsuits?

By Charlotte Colombo, Passionfruit Contributor

Single panel design showing a building that looks like a courthouse with the words "equal justice under law" carved into thehe building. There are three logos floating above that represent Google, Facebook meta, and TikTok.

TIPS & TRICKS

Best Audio Editing Software for Creators

The Best Audio Editing Software For Any Budget and Skill Level

When assembling a podcast or other audio project by yourself, recording audio is just the start.

By merritt k, Passionfruit Contributor


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