Vtubers Get Twitch Conned

CREATOR NEWSLETTER


It’s been a very long weekend, so apologies that this newsletter is coming out late. I’d been in San Diego for TwitchCon, and despite losing my wallet, medication and all the accouterments needed if one is traveling with two small dogs in tow, I was all set to write about how great the event had been. At first glance, everything about TwitchCon seemed to exist in the diametric opposition of the corporatization of all the other Cons: a relatively low-key affair for something that shared the same physical space as Comic-Con, the center had been retrofitted to include a welcome number of bean bag chairs in the lobbies, giving this corporate-backed product into the same vibe as freshman orientation.

Twitch event was organized to highlight what the head of marketing told me was the platform’s biggest product: the community. Meet-ups, meet-and-greets, live shows, the artist alleyā€¦you can find versions of these at any number of conventions, but at TwitchCon, people seemed actually excited to be participating. In lieu of endless industry panels, there were live shows like “Between Two Queens” with DEERE and dragtrashly, Hasan Piker’s “Debatelords,” and “Name Your Price,” a 70s throwback game show hosted by AustinShow and Will Neff. The emphasis was on having a good time, and not even roving bands of Kick streamers harassing attendees could ruin the vibe.


THE COMMENTS SECTION


Unfortunately, this news could: days after touting their relationship with the vTubing community, Twitch appears to be targeting their biggest names for suspension. For background: Vtubers don’t share their real identity on-camera, but appear as virtual animated avatars. They are real people behind the accounts who interact with their audience the way any other host might, but they may appear as an anime character, or a human-animal hybrid.  It may seem hyper-niche, and the barrier to entry can be intimidatingly cost-prohibitive, but on Twitch, it’s not uncommon to stumble across streams where a computer-generated host interacts with their audience while playing games, talking to friends or reacting to other videos. Twitch’s most popular streamer at this moment is actually a Vtuber named Ironmouse, a bubbly animated character who TwitchCon was eagerly promoting at their virtual meet-and-greet (the first of its kind!), offering themselves up as the Vtube-friendly alternative to YouTube, which had terminated Ironmouse’s account that same weekend after she failed to file counter-claims after being hit with three simultaneous copyright strikes on the platform. She had over a million subscribers on YouTube. (She has since been reinstated.)

It was a good look, honestly: Twitch also spent the weekend announcing a slew of new programs aimed at creator communities, giving them the access to more insights when their accounts received content warnings, and a whole new rev-share program for DJs who can now play licensed music without fear of their channel being shut-down. And though VTubers in the past have complained that Twitch had unfairly targeted the community — issuing vaguely-cited suspensions, or supporting software that contained a glitch that turned on the anonymous streamers’ cameras — this weekend genuinely seemed to be the turning point for the relationship between the platforms and the streamers.

Except by Monday morning, all that goodwill was gone, and whatever opportunity Twitch had to mend bridges with the VTube community along with it. Across X, multiple Vtubers shared that they’d been suspended from the platform for receiving donations, also known as “Bits,” consisting of stolen funds. No other explanations were given, and though Twitch’s own CEO commented on at least two of these posts saying that his team would be looking into it, today even more VTubers found themselves locked out of their accounts. Whether this is a glitch, a targeted harassment campaign taking advantage of a security loophole, or actually indicative of some larger systemic bias at Twitch against virtual streamers is still unknown. What we do know is that despite its lip-service about how much they respect the VTubing community, when it comes to protecting them or their revenue streams, Twitch is as seemingly indifferent as YouTube.            


PLATFORMS

TwitchCon 2024: Big Changes Coming to Twitch, From Easier Navigation to Fairer Moderation

Twitch Con Announcements

Passionfruit Readers: Get Up To $100 in Tiktok Advertising Credits

Newsflash: Tiktok ads work for small businesses and creators. Whether you’re trying to grow your audience on platform, build an email list off platform, or sell your own products, Tiktok has an entire suite of products for targeting, engaging, and converting new fans and loyal followers. Sign up now and get up to $100 in additional advertising credits when you fund your account through this link.


IN THE BIZ


CULTURE

Half of Gen Z Wish TikTok Didnā€™t Exist

By contrast, platforms like Netflix and YouTube had the lowest rates of regret. 

By Charlotte Colombo, Passionfruit Contributor


TIPS & TRICKS

Help Iā€™m Shadowbanned on TikTok: Hereā€™s What To Know and How To Fix Things

Just because youā€™re paranoid doesnā€™t mean they arenā€™t out to get you

By Jen Glantz, Passionfruit Contributor


TWITCHCON MADE ME DO IT

Content for Creators.

News, tips, and tricks delivered to your inbox twice a week.

Newsletter Signup

Latest Newsletters

  • šŸ“£ Elon Muskā€™s ā€˜Free Speechā€™ Hellscape

    šŸ“£ Elon Muskā€™s ā€˜Free Speechā€™ Hellscape

    CREATOR NEWSLETTER Issue #135 | May 18, 2023 Ever since billionaire Elon Musk took the reins of Twitter for a staggering $44 billion in October 2022, Twitter has transformed into a hub of chaos. It seems every week the platform makes headlinesā€”whether its for the appointment of a new CEO, the launch of Twitter Blue,…

  • šŸ¦øšŸæRevolutionizing the World of Black Superheroes

    šŸ¦øšŸæRevolutionizing the World of Black Superheroes

    CREATOR NEWSLETTER Issue #134 | May 16, 2023 Black superheroes have been around since 1947’s Lion Man, but it took until the ’90s era of Spawn and Blade before this kind of representation went mainstream. Today, thanks to the ubiquity of the Marvel Cinematic Universe, Black superheroes like Sam Wilson, Black Panther, and Luke Cage…

  • šŸŖ§What Creators Can Learn From the Writers Strike

    šŸŖ§What Creators Can Learn From the Writers Strike

    CREATOR NEWSLETTER Issue #133 | May 11, 2023 For those who donā€™t remember the last writers’ strike in 2007, the central issue on the tableā€”brought about by South Park, no lessā€”was how much studios were willing to pay for ā€œnew mediaā€ content. Back when Netflix still sent you physical DVDs, and ā€œon-demandā€ movie transactions were…