CREATOR NEWSLETTER
Issue #240 | May 23, 2024
– Grace Stanley, Deputy Editor
NOTED BY LON HARRIS
Can Creators Survive Without Google Traffic?
The way the company is embracing AI could have major ripple effects.
By Lon Harris, Passionfruit Contributor
SPONSORED
Overwhelmed by questions from your audience? You’re not alone.
IN THE BIZ
- TikTok has launched TikTok Symphony, a new AI-driven advertising suite designed to streamline scriptwriting, video production, and asset optimization for creators and brands, potentially reducing the need for human creators in the process.
- Speaking of TikTok, the company is planning layoffs this week, affecting a significant number of employees in its global operations, content, and marketing departments.
- Twitch has introduced content classification labels allowing users to filter out mature content categories from their feed, providing more control over their viewing experience and ensuring that certain content is automatically filtered for minors.
- Google is investigating whether OpenAI used YouTube videos to train its AI tool, Sora, potentially violating YouTube’s terms and conditions, while OpenAI maintains that it uses publicly available and licensed data for training.
LABOR
IGN Acquisition Shows We Need a Strong Gaming Press, Now More than Ever
Even YouTubers need gaming journalists.
By Steven Asarch, Passionfruit Contributor
TIPS & TRICKS
The Best Memorial Day Deals for Creators This Weekend
Before you hit the BBQ, check out these deals.
By John-Michael Bond, Passionfruit Contributor
WHAT WE’RE WATCHING
- Badd Medicine watched the 2006 film “The Prestige.”
- Omn1Media watched season 3, episode 10 of “Ted Lasso.”
- Centane watched 1982’s “E.T. the Extra-Terrestrial.”
- shadowcat watched season 1, episode 9 of “Arcane.”
YOUTUBE MADE ME DO IT
Coffeezilla‘s latest investigation is into the AI assistant Rabbit R1 and the company that makes it. We can’t wait for the next part!
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