Why OnlyFans Billboards Are Everywhere

CREATOR NEWSLETTER


On the corner of South Robertson and Olympic Boulevard in Los Angeles, minutes from Beverly Hills’ Rodeo Drive, there is a giant purple and blue billboard with a woman in a bra looking seductively over her shoulder. The woman in the ad is Chloe Amour. Her name is emblazoned in giant, neon letters across the billboard, along with the OnlyFans logo and her OnlyFans handle.  Amour is among the most well-known creators on the platform and boasts a significant social following of over 2 million followers on Instagram.

Billboards featuring OnlyFans stars are cropping up in cities across the globe. In 2023, OnlyFans creator Eliza Rose Watson placed several billboards across London, featuring images of herself in lingerie to promote her OnlyFans. Last August, OnlyFans star Meighan Baker erected a billboard near the Caesars Superdome in New Orleans. In January, the Las Vegas strip featured an OnlyFans creator named Hayley Davies on a billboard.

OnlyFans managers and experts in the industry say that the old school form of advertising has been a boon for the OnlyFans market. Baker reported that her billboard led to a 200% increase in her subscriber count. Amour said that she’s gained about 70 new subscribers per day since the billboard went up, leading to thousands of dollars in monthly subscription revenue.

“Billboards work because they hit everybody,” said Sam Betesh, an influencer marketing expert who has worked with OnlyFans. “With OnlyFans, the market is really broad, and so you want to reach as many people as possible. The best way to monetize a big, broad audience is OnlyFans.”

Andrew Bachman, the CEO and founder of Creators Inc., one of the largest and most successful management agencies in the OnlyFans space, said that billboards are incredibly effective for OnlyFans stars. It allows them to reach the masses in a way that doesn’t feel invasive, and helps the biggest creators skyrocket to even bigger fame.

Digital advertising options are limited for OnlyFans stars because of restrictions on adult content. Social media platforms and many digital ad networks bar ads for explicit content or don’t offer OnlyFans stars premium ad space. Billboards, however, aren’t under similar restrictions.

“Billboards can’t be shadowbanned, can’t be muted, and can’t be scrolled past,” said Bachman. “When everybody’s going Jetsons, going Flintstones, is kind of a flex. And for a world that now lives online, nothing hits harder [for these creators] than seeing your name and your face lit up in the real world.”

Bachman said that Creators Inc. has purchased billboards for their talent, especially around major key events. “For us, it’s a turf war,” he said.

The agency often brings OnlyFans talent to major cultural events, and will purchase billboards to reach crowds at those events. “If we’re going to go to an industry event, or an event where the industry congregates, like Coachella, or Miami Swim Week, or New York Fashion Week, we will queue up a month’s worth of Billboards to kind of pee on our territory. We want to let other creators know that we’re there and let other agencies know that we’re there.”

Though the OnlyFans billboard trend is newer, adult entertainers have used billboards for decades as part of their marketing strategies, especially in cities like Las Vegas and Los Angeles. In May 2003, porn star Jenna Jameson appeared on a 48 foot tall billboard in New York City’s Times Square, promoting her website and movies. The ad featured her wearing a thong with the tagline, “Who says they cleaned up Times Square?”


PLATFORMS

Is Twitch ‘Double Taxing’ Creators’ Income?

the Twitch logo on a phone with 100 dollar bills falling around it.

The Best Hoka Shoe Deals This Summer

Summer is here, and it’s the perfect time to keep your feet cool and comfortable with Hoka shoes. Whether you’re hiking, running, or simply enjoying the outdoors, Hoka’s lightweight design and superior cushioning offer unmatched comfort. And thanks to Brad’s Deals, we’ve got the top discountsso you can enjoy all of the benefits without breaking the bank.


IN THE BIZ


PERSONALITIES

Hasan Piker Addresses Latest Twitch Suspension For “Improper Handling of Terrorist Propaganda”

‘Even if I am deplatformed entirely from every single website the truth will still come out.’

By Charlotte Colombo, Passionfruit Contributor

photo collage of Hasan Piker on Pink & orange gradient and border

PERSONALITIES

photo collage of Creator Clash 3 logo, Sabrina Abelina and Jaelaray boxing

Personalities Creator Clash 3 Has Been Delayed Indefinitely

The event has been delayed “to a date far in the future.”

By Charlotte Colombo, Passionfruit Contributor


JOB BOARD


WHAT WE’RE WATCHING

Content for Creators.

News, tips, and tricks delivered to your inbox twice a week.

Newsletter Signup

Latest Newsletters

  • In Defense of Meme Halloween Costumes

    In Defense of Meme Halloween Costumes

    CREATOR NEWSLETTER Issue #284 | Oct. 24, 2024 – Taylor Lorenz, Passionfruit Contributor PLATFORMS YouTube vs. GunTube Why a crackdown on firearms videos is more complex than it may seem. By Lon Harris, Passionfruit Contributor → READ THE FULL STORY SPONSORED The 29th Annual Webby Awards are open! Join past winners like MrBeast, Recess Therapy, Abi Marquez, and Mark Rober, and be recognized alongside culture-shaping brands and companies like Netflix, Gucci,…

  • Twitch Criticized for Its Approach to Israel and Palestine Content

    Twitch Criticized for Its Approach to Israel and Palestine Content

    CREATOR NEWSLETTER Issue #283 | Oct. 22, 2024 On Sunday, Twitch released an apology statement acknowledging that it had “inadvertently” blocked user sign-ups from Palestine and Israel since Oct. 7, 2023. In the story below, Passionfruit’s Charlotte Colombo explains why this “unacceptable miss” happened and how creators spotted the error. Though people from both Palestine and Israel were…

  • Harassment on X Just Got a Lot Worse

    Harassment on X Just Got a Lot Worse

    CREATOR NEWSLETTER Issue #282 | Oct. 17, 2024 This week, X confirmed that major changes are coming to the block feature, leading many content creators and large accounts to question their use of the platform. These changes were previously announced by Elon Musk. Beginning “soon,” blocking someone on X will no longer actually block them from seeing your…