Will a Car Accident Crash This Creator’s Career?

CREATOR NEWSLETTER


Happy Tuesday, y’all. I just got back from a brunch event at the World Trade Center in NYC co-hosted by Passionfruit, Teachable, What’s Trending, PRophet, and the Webby Awards, which recently launched a whole new set of awards categories for creators. The event’s goal, beyond bagels and orange juice, was to bring creators and brands together.

As journalists covering the creator ecosystem, we’re dedicated to seeing things from the creator’s perspective, not the corporate perspective. We are on the pulse of the troubling AI use cases and pay gaps that are haunting the creators and small businesses of the advertising ecosystem. 

Being face-to-face with brand leaders is a good chance to remind people that, you know, we’re all human. More connects than divides us.

I got to meet a lot of different kinds of creators, whose expertise ran the gamut from election news to music production to selling nail extensions. Everyone was looking for new ways to engage with brands they actually like and whose products they actually use. All in all, it was a refreshing morning (though, disclosure: I did enjoy the free orange juice.)

That being said, it’s time to make a bit of a jarring transition to probably one of the worst stories on the internet this week — this 20-year-old influencer who crashed his car while using his phone live streaming, and then decided to keep the stream going as blood was dripping down his brother’s face. 

What a way to kick off the week.


PERSONALITIES

Kick Streamer Jack Doherty’s Car Accident Won’t Crash His Career

Jack Doherty After crash in front of wrecked car

Transform your creator business — on your own terms.

With Teachable, you can turn your expertise into fully customizable digital products. Whatever your passion, share it with others in exactly the way you want with courses, community, downloadable content, and more.


IN THE BIZ


CULTURE

How Rug-Gate Caused a True Crime Frenzy on TikTok

Armchair sleuths can’t get enough of the rug saga.

By Charlotte Colombo, Passionfruit Contributor

How Rug-Gate Caused A True Crime Frenzy

TIPS & TRICKS

Creator on phone with hand holding phone and like emoji with 1040 taxes in the background

Quarterly Tax Payments for Creators: How to Make and Estimate Quarterly Payments

A guide to keep the IRS off your butt. 

By Rachel Kiley, Passionfruit Contributor


UPCOMING EVENTS


YOUTUBE MADE ME DO IT

Content for Creators.

News, tips, and tricks delivered to your inbox twice a week.

Newsletter Signup

Latest Newsletters

  • Fake News: Influencers Didn’t Kill Journalism. Wall Street Did. 

    Fake News: Influencers Didn’t Kill Journalism. Wall Street Did. 

    CREATOR NEWSLETTER Issue #208 | February 1, 2024 Two weeks ago, the 30-year-old music news and review site Pitchfork was folded unceremoniously into GQ, gutting its staff. Conde Nast, the parent company of GQ, which acquired the venerated music site in 2015 — had its chief content officer Anna Wintour announce the layoffs during a…

  • Even the Top 4% of Creators Want a Union

    Even the Top 4% of Creators Want a Union

    CREATOR NEWSLETTER Issue #207 | January 30, 2024 Tomorrow morning, creator commerce platform Kajabi is releasing a new study examining 2,000+ high-earning creators across the world who make over $100,000 per year. The study covers some of the various “strategies, behaviors, mindsets, and demographics” that set six-figure-earning creators apart from the rest of the crowd.…

  • Do We Need a Reverse Adpocalypse?

    Do We Need a Reverse Adpocalypse?

    CREATOR NEWSLETTER Issue #206 | January 25, 2024 Deja-tube: no, it’s not the weird feeling one gets while watching Doja Cat’s “Demons” video. It’s the uncanny sensation after seeing a YouTube ad in clear, flagrant defiance of the platform’s policies show up on one channel and suddenly seeing it everywhere.  Whether it’s fleshlights, celebrity AI-generated…