Will a Car Accident Crash This Creator’s Career?

Issue #279 | Oct. 8, 2024

Happy Tuesday, y’all. I just got back from a brunch event at the World Trade Center in NYC co-hosted by Passionfruit, Teachable, What’s Trending, PRophet, and the Webby Awards, which recently launched a whole new set of awards categories for creators. The event’s goal, beyond bagels and orange juice, was to bring creators and brands together.

As journalists covering the creator ecosystem, we’re dedicated to seeing things from the creator’s perspective, not the corporate perspective. We are on the pulse of the troubling AI use cases and pay gaps that are haunting the creators and small businesses of the advertising ecosystem.

Being face-to-face with brand leaders is a good chance to remind people that, you know, we’re all human. More connects than divides us.

I got to meet a lot of different kinds of creators, whose expertise ran the gamut from election news to music production to selling nail extensions. Everyone was looking for new ways to engage with brands they actually like and whose products they actually use. All in all, it was a refreshing morning (though, disclosure: I did enjoy the free orange juice.)

That being said, it’s time to make a bit of a jarring transition to probably one of the worst stories on the internet this week — this 20-year-old influencer who crashed his car while using his phone live streaming, and then decided to keep the stream going as blood was dripping down his brother’s face.

What a way to kick off the week.

– Grace Stanley, Deputy Editor

PERSONALITIES

Kick Streamer Jack Doherty’s Car Accident Won’t Crash His Career

The 20-year-old live streamed himself crashing his $200,000 McLaren on the highway.

By Steven Asarch, Passionfruit Contributor

Jack Doherty After crash in front of wrecked car

→ READ T HE FULL STORY

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IN THE BIZ

The European Union has created a new appeals center to dispute claims of unfair social media bans and censorship.
TikTok launched Star+, a new AI-driven advertising suite for brands.
YouTube Shorts is increasing its maximum video length to three minutes and introducing a sleek new suite of tools for creators.
Google’s new NotebookLM AI tool threatens to take over one of the most lucrative markets in the creator economy: podcasts.