OpenAI Will Let Creators Opt-Out of Using Their Work To Train AI

hands holding a smartphone with the OpenAI logo on it. Cancel signs to indicate media manager opt outs surround the phone in pink and orange.
OpenAI Media Manager Remix by Caterina Rose Varavin88/Shutterstock VanReeel/Shutterstock issaronow/Adobe Stock

It’s been over a year since OpenAI took the world by storm with AI text generator Chat-GPT. Since then, Chat-GPT has gone through numerous updates, and OpenAI has also introduced video and image generators with Sora and DALL-E.

Finally, after countless criticisms and more than a few lawsuits, OpenAI is addressing concerns about how it uses creators’ content for AI training.

In a blog post on May 7, the tech giant introduced Media Manager, an upcoming tool that gives creators the choice of how and if their content is used in AI training and research.

“While we believe legal precedents and sound public policy make learning fair use, we also feel that it’s important we contribute to the development of a broadly beneficial social contract for content in the AI age,” the blog post reads.

What is OpenAI’s Media Manager?

Open AI’s Media Manager, which is still in development, will let creators opt out of having their copyrighted content (videos, photographs, sound recordings, blog posts, etc, which you may need to register with your local copyright office in order to legally prosecute) used to train OpenAI.

But there’s a long way to go before the Media Manager officially launches. OpenAI estimates the launch to be sometime in 2025.

First off, OpenAI says it needs to build a “first-ever-tool-of-its-kind” that will identify copyrighted content. Then, it needs to learn to indicate the preferences of the content creator. Namely, whether they consent to their content being used to train software powered by OpenAI. 

“We’re continually improving our industry-leading systems to reflect content owner preferences, and are dedicated to building products and business models to fuel vibrant ecosystems for creators and publishers,” the blog post reads.

There’s already been some backlash from creators from this news, saying it’s too little too late. As far as we can tell, the legal debates about AI training and copyright aren’t going away anytime soon. Even with the implementation of this new tool.

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