We’ve already seen how the creator economy contributed to the divisive reelection of Donald Trump, and it looks like some right-wing platforms especially benefitted from the events that unfolded.
Rumble, a video-sharing platform that describes itself as “immune to cancel culture,” is a prime example. According to Streams Charts, the platform had its best-ever day on Nov. 5, with its traffic peaking at 1.79 million. Its previous best was in September, with right-wing pundits’ stream of Trump and Kamala Harris’ debate surpassing over a million views.
What is Rumble?
Rumble was founded in 2013 by Chris Pavlovski. It’s mission statement, according to its website, is to “restore the internet to its roots by making it free and open once again.”
Despite being in operation for a number of years, it only really grew in prominence in 2020, after Trump lost the US election. In 2020 alone, the site’s membership grew from 2 million to over 20 million.
Prominent members of Rumble include Russell Brand, Rudy Giuliani, conspiracy theorist Alex Jones, Donald Trump Jr. and Trump himself.
The most interesting thing about Rumble’s November record is that it surpassed fellow streamer Kick; which has also become a safe haven for right wing creators. Albeit, the viewing figures were very close, with Kick amassing 1.75 viewers.
Now that the country is under a red wave, we can expect platforms like Rumble and Kick to grow even bigger.
